As a business owner in Shopify, you might have heard about pricing strategies, product kits and looks, bundling, and other things like that. All of these approaches to selling and profiting can be intimidating at first. “Product Bundling” is a term that sellers hear a lot about. But what is product bundling, and can it be challenging to execute?
The answer is not at all! Product bundling can be pretty understandable and straightforward. All you have to do is learn about it and study its different types and methods. As a key strategy for increasing sales and providing customer value, knowing and understanding product bundling benefits is essential.
This is an articulate post about product bundling shopify efforts, how they can help you sell more products, and how, as a selling method, it can be doable for literally any shopify store! You will also see some bundle examples to help you understand the concept. Let’s dive in.
What is product bundling?
Simply said, product bundles are packages made of two or more products that offer a special added value. That’s the purpose: to offer value. You might have seen bundles on holidays, Valentine’s Day, and other occasions. The products come under one SKU (Stock Keeping Unit) and will be called a package or a bundle (sometimes a kit, a look, etc.). This can affect pricing, too (usually giving a discount that appeals to the buyers).
In ecommerce, product bundling is a technique that sellers and shop owners use to give their customers a new approach. The products are the same, and the shop is the same as it always has been, but the customer has a new way to buy them! This is where the added value comes in. When two or more products come together, they usually come with something exciting: discounts, free products, cash back, etc.
Best product bundle examples
Many of us faced bundling at a young age when we ate at our local chain restaurant. What is a product bundle, if not a burger, crisps, and drink all in one tray for a good price? This is one of the most simple product bundle examples of bundling. Here are some more bundle examples to help you understand it:
- Skincare package: One of the more popular bundles, skin care products usually come in packages. Is it going to be summer soon? A bundle of sunscreen, bronzing cream, and bright-colored makeup is the way to go. It’s Christmas? A bundle of chocolate-scented hand lotion, shampoos, and candles can get you more sales.
- Tool kits: If you’re a handy person and have searched for essential tools, you know that most of the time, they come with other tools beside them, such as ratchets and sockets, household tools, etc.
- Meal deals: As we said before, many restaurants and fast food chains deliver their meals in a package, a type of bundle. They call it combo meals and usually put some side dishes in it, like fries or a milkshake (for example, Big Mac Combo Meals)
- Socks: In some online shops, if you buy two pairs of socks, the third one is free. This is a popular type of bundle, which we’ll explain later. It can also be used to sell other clothes and fashion items. This is one of the oldest tricks in the book, used by even the smallest retail shops.
Benefits of Product Bundling
Product building can be beneficial in so many ways, including increasing sales. It’s an excellent method to manage what you sell and get overall control over products and flows. Here are some of the main Product bundle benefits:
- Increases Average Order Value (AOV): By offering Shopify product bundles, businesses can encourage customers to purchase more items at once, boosting the average order value. Bundling related products provides added convenience and perceived value, leading to higher sales and maximizing profitability on Shopify through a product bundling strategy.
- Reduces Marketing and Distribution Costs: Product bundling on Shopify simplifies marketing by promoting multiple products in a single campaign. This reduces advertising expenses while optimizing distribution costs. Instead of shipping individual items, Shopify product bundles allow businesses to save on packaging and logistics, enhancing overall operational efficiency.
- Clearing Inventory: Shopify product bundles are an effective way to clear out excess inventory. Bundling slower-moving items with popular products helps free up storage space while improving cash flow. This product bundling strategy reduces surplus stock and boosts overall sales, making it easier to manage inventory levels.
- Enhances Customer Experience: Shopify product bundles simplify the shopping experience by offering complementary products. Customers appreciate the convenience of purchasing related items in one package, saving time and effort. This approach boosts satisfaction and encourages repeat purchases, as shoppers feel they are getting more value for their money.
- Improves Competitive Edge:
Product bundling on Shopify can help businesses stand out in a crowded market. Companies attract customers and differentiate their brands by offering unique or exclusive bundles. This strategy increases sales and strengthens customer loyalty, providing a significant advantage over competitors.
Types of Product Bundles
There is more to product price bundling than just putting two products together in a package. By implementing product bundling, shopify will become an easier journey, the bundles will be automated, and you will have more free time to focus on your business’s needs and plan for its future. Here are the different types of bundling (and some examples):
- Simple Bundles: a simple method of bundling in which you include fixed products and fixed quantities (of course, with a discount). If you have a skincare shop, you can sell a $15 Face Cream and a $10 toner in the form of a bundle for $20.
- Volume Discount: one of the oldest ones. In this type of Bundle, the second or third (or after that) product will come with a discount. For example, if you buy two $3 tote bags, the third one will cost $1. Many brick-and-mortar stores use this as a method to sell more to their new and loyal customers.
- Mix-and-Match Bundles: Shopify mix-and-match bundles let customers customize their purchases by selecting products they prefer within a bundle. This flexible bundling approach enhances the shopping experience by offering more choices and boosting customer satisfaction. Businesses benefit from increased sales and inventory turnover while giving shoppers control over their bundled products.
- New Product Bundles: this type typically refers to bundling strategies that highlight recently launched products by grouping them together or combining them with popular existing items. This approach helps promote new inventory, increase visibility, and incentivize early adoption. For example, a company may offer a discounted bundle featuring a new product alongside a best-seller, encouraging customers to try the latest addition while enjoying savings.
- Cross-sell Bundles: These target products that the customer may not initially plan to buy but are complementary to items already in their cart. Cross-selling aims to increase the average order value by suggesting related products, like offering a phone case or screen protector alongside a smartphone.
- Buy-One-Get-One (BOGO) Bundles: You can tell by the name that this one is about getting gifts or discounted products after the customer has bought a specific product. This encourages people to buy that product and is a good way to go around holidays or when you need to manage your inventory. Here is an example: around Valentine’s, if you buy a box of chocolates, you will get a red coffee mug for free.
- Frequently bought together: This widget is similar to Amazon, adding a horizontal section below the product page that promotes the literal “frequently bought together” products. For example, when the customer buys mineral water, the widget shows that many people have also bought organic orange juice, and they can get them as a bundle.
- Inventory Clearance Bundles: Inventory clearance bundles combine slow-moving or overstocked products with popular items at a discounted price. This product bundling strategy helps businesses free up warehouse space and recover costs while offering customers attractive deals. On Shopify, these bundles are an effective way to manage inventory and boost sales of less-demanded products.
- Gifting Bundles: Gifting bundles are curated sets of products for special occasions like holidays, birthdays, or anniversaries. These bundles provide a convenient, ready-made gift solution, often packaged attractively. On Shopify, they boost sales by appealing to customers seeking thoughtful gifts while helping businesses increase average order value and promote seasonal items.
How to Create Effective Product Bundles
When you want to see Product bundle benefits ASAP, these are the steps you need to follow:
- Logical product bundles refer to strategically combining products that naturally complement each other to create a coherent package. Firm bundle logic ensures customers perceive value in the bundle, increasing its appeal and boosting sales. For example, pairing a laptop with a carrying case enhances usability and convenience.
- Pricing Strategy: set prices that make the bundle more attractive than purchasing items separately. Common tactics include offering percentage discounts, “buy one, get one” deals or tiered pricing to encourage larger purchases. These product bundling strategies boost sales and customer satisfaction by highlighting perceived value.
- Visual Appeal: to enhance visual appeal, ensure your bundles are presented with high-quality images that highlight key products. Use consistent color schemes, fonts, and styling that reflect your brand. Additionally, consider incorporating lifestyle images showing how the products work together, which increases perceived value. Proper labeling and clear, appealing packaging can also elevate the bundle’s.
- Marketing and Promotion: Digital ads, email marketing, and social media are used to increase visibility for product bundles. The bundles’ value is highlighted through targeted ads, personalized emails, and engaging posts, and exclusive deals are offered to encourage purchases and drive traffic.
Further Reading: Tips for a Successful Product Bundle Strategy
Evaluating Product Bundle Effectiveness
Product bundle benefits can make or break the effectiveness of your sales. Every decision in an e-commerce business should be made with thoughts, strategies, and a vision for the future. Good bundle deals attract people and help them reach the final decision. Sellers who succeed in the field of Shopify product bundles are the ones who ask themselves these questions:
1. Does the combination of the items make sense?
Make sure you are bundling items that can complete the shopping experience for your customers. For example, when a customer is looking for a mobile phone, they will probably also look for a protection glass or case. That makes an excellent shopify product bundle. Bundling a mobile phone and its accessories makes sense. Don’t bundle a mobile phone with a terrarium jar!
2. Is the bundle pricing attractive?
Does it have a good price? What is bundle pricing strategy doing? Please don’t be stingy when you are setting a discount for your bundle. Most of the time, the main point for a product bundling customer is to get a remarkable discount compared to when they buy the items individually. If your offer is not attractive enough, then your customer may leave your shop and look for the product in another one.
3 . Is the bundle well-presented and visually appealing?
Many sellers overlook this part, hence losing a section of their customers who may purchase items if their bundle widget is professionally designed and good-looking. The best option is to make the widget’s theme and font exactly match those of your website. Use appealing colors and words, things that talk to your customers. If you are not able to design a widget or poster for your product bundles, leave the job to a graphic designer for the best results.
4. Are there specific marketing plans in place?
A bundle is, in many forms, a child to your business. Would you bring a child into this world and leave it alone to grow up by himself? Exactly!
When you create a bundle (by combining some products), many people see it on your website. These are the ones who are online at the right time and place. But can there be a bigger audience here? Yes! Bundles should be promoted, too!
You might have seen TV ads about department store bundles in holidays (things like Christmas packs, thanksgiving food bundles, etc.) or Instagram posts that announce daily discounts for a special brand. After making the bundle, ensure you get it to the people who need it the most. The solution might be email marketing. It can be a billboard, a TV ad, or website banner. Do what works for you.
Using Fast Bundle for Effective Bundling
Now that you have learned about bundle products, you understand how they can be used for your profit. Of the six different types of bundle making, one or two (or more) can be customized to your business and make it more profitable. Through Fast Bundle, the decision to make combo products and bundles is easier than ever! Just install the app, enter your Shopify store, and look at your products. Now, leave the rest to Fast Bundle.
Fast Bundle can work alongside Shopify newbies who need help getting on with their work and professional shop owners who are scaling their businesses and don’t have much free time to manually design bundles. Here are the most significant features for Shopify business owners in Fast Bundle:
- Free beginning for new users
- A Complete Demo store to learn processes
- 100% customizable bundles
- Six different types of product bundles
Here are some examples of how Fast Bundle helps automate bundle creation, optimize pricing, and improve customer experience:
- Parisa Wang: This luxury handbag brand used Fast Bundle to create “Frequently Bought Together” offers, encouraging customers to pair bags with matching accessories. This strategy increased average order value (AOV) by boosting the appeal of bundled products.
- CrazyBoxer: This brand used mix-and-match bundles to let customers customize their boxer sets. The flexibility led to a significant uptick in customer satisfaction and repeat purchases.
- PureCycle: By offering volume discount bundles (e.g., buy 3, get 10% off), the brand improved inventory turnover and incentivized bulk purchases, enhancing revenue streams
Get Fast Bundle for your store now!
Final Thoughts
Now that you have learned about product bundling strategies, you understand how they can be used for your profit. From the six different types of bundle making, one or two (or more) can be customized to your business and make it more profitable. Deciding to combo products and bundles through Fast Bundle is easier than ever! Install the app, enter your Shopify store, and look at your products. Now leave the rest to Fast Bundle.
Fast Bundle can work alongside Shopify newbies who need a helper to get on with their work and professional shop owners who are scaling their business and don’t have much free time to manually design bundles. Your business’s future starts right now!
