Shopify Buy X Get Y: The Ultimate Guide to Profitable Bundles and Discounts

Shopify Buy X Get Y can be the way to go, especially if you have a lot of product variety and are looking for relatively easy methods to make more profit. Making bundles is not a complicated concept; they are special offers consisting of two or more products that come together with a special added value. The “Shopify Buy X, Get Y” concept offers customers a free or discounted item after purchasing a specific product or quantity. On Shopify, it boosts sales, helps AOV grow and enhances customer loyalty.

As the seller, you are the one who sets the values and decides about the form of promotion. As the name shows, this one is about giving a free or discounted item to the customer who bought another. Buy x get Y Shopify bundles are popular and pretty common among sellers and customers. You might have bought products using this bundle, too. Let’s dive in and see what these special offers are all about.

What is buy x get y?

Imagine you have a Shopify store filled with different products, each with a fixed price that might change around holidays and other occasions. Product bundling is a very old trick in the book, which initiates more sales and profit while keeping the customers happy. When you make a bundle, you usually change the volume, pricing, shipping, etc, in a way that benefits the buyer.f

Buy x get y discount is one of the bundling methods used to sell two different product in form of one package.

The package is shown by a widget that’s available to customers while they are adding the first product to the cart, suggesting that the second product can come with a discount (or completely free). They can select it, or the site can use the auto add to cart button. For example, buying a coffee machine (X) and getting a discounted pack of coffee pods (Y) makes the deal more attractive. The first step in this journey? Selecting the right Buy X Get Y Shopify app.

How to Set Up Buy X Get Y on Shopify 

Shopify Buy X Get Y is one of the best paths if you aim to increase AOV. But how should one set up this kind of discount? It’s not complicated. Here’s a useful guide:

Using Shopify’s Built-in Tools

1. Log in to your Shopify Admin Dashboard.
2. Navigate to Discounts > Create Discount.
3. Select Buy X Get Y as the discount type.
4. Set eligibility criteria: choose the product(s) for X and the product(s) for Y.
5. Define the discount amount for Y (e.g., free or percentage off).
6. Set usage limits and active dates.
7. Save the discount.

Watch out!

• Ensure product inventory supports the discount.

• Double-check pricing to maintain profitability.

• Test the discount before launching to confirm the proper application at checkout.

Using Third-party Apps

Third-party apps like FastBundle make setting up a Buy X Get Y discount on Shopify more accessible and more dynamic. FastBundle offers features such as auto-add-to-cart, ensuring the Y product is automatically added when a customer selects the X product. This creates a seamless shopping experience and increases the likelihood of bundle sales.

Other key features include customizable discount rules, bundle-specific widgets on product pages, and detailed analytics to track bundle performance. These apps also offer flexibility in displaying bundles, such as pop-ups or inline recommendations, making it easier to capture customer interest and maximize sales.

Further Reading: A Complete Guide to Single Bap Vs Multi Bapducts in the form of one package.

How to Enable Shopify Buy X Get Y Auto Add to Cart

To enable Shopify Buy X Get Y auto-add-to-cart, use third-party apps like FastBundle. These apps automatically add the Y product to the cart when customers select the X product, ensuring a smooth shopping experience. Simply configure the bundle rules in the app, and the feature works seamlessly at checkout.

Benefits of Shopify Buy X Get Y Bundles

• Boost Average Order Value (AOV):
  Buy X Get Y bundles encourage customers to purchase more by offering additional value. For example, offering a free or discounted item with a main product incentivizes customers to spend more, directly increasing your store’s AOV.

• Clear Inventory:
  Bundles are a smart way to move slow-selling or surplus stock. Pairing high-demand products (X) with less popular items (Y) helps clear inventory while still benefiting customers, making room for new collections.

• Build Customer Loyalty:
  Offering value-added deals fosters customer satisfaction and loyalty. When buyers feel they’re getting more for their money, they’re more likely to return and recommend your store to others, strengthening long-term relationships.

• Enhanced User Experience
  Bundles simplify the shopping process and make it fun. Features like widgets and auto-add-to-cart in Shopify enhance convenience, ensuring customers don’t miss out on the offer. For example, pairing a camera with a discounted memory card saves customers time and effort while making the deal irresistible.

• Attracts Budget-Conscious Shoppers
  Bundle deals can be particularly attractive to budget-conscious customers who want to feel like they’re getting more value for their money. By offering a perceived discount or bonus product, you provide an incentive for customers to make a purchase they might have otherwise delayed​.

Common Issues: Buy X Get Y Shopify Not Working

Sometimes, when setting the Buy X Get Y Shopify discount, the end result is not what you expected. Something’s just not working. Promotions not working as expected can hurt sales and customer satisfaction. Here are common problems and their fixes:

Problem 1: Discount Doesn’t Apply

Fix: Double-check the Buy X Get Y discount conditions in your Shopify admin or app to fix a discount that doesn’t apply. Ensure the correct products and quantities are selected for the promotion. Also, confirm customers meet the required purchase amount or quantity at checkout. Testing the discount in real time helps identify and resolve any issues.

Problem 2: Auto Add to Cart Not Functioning

To fix auto-add-to-cart issues, verify the app’s integration settings to ensure it’s properly configured. Find conflicts with other apps or custom scripts that might override the auto-add feature. Disable conflicting elements temporarily to test functionality. If the problem persists, contact the app’s support team for troubleshooting and assistance.

Problem 3: Reward Not Visible

To fix this issue, confirm that the “Y” product is active and available in your Shopify inventory. If the product is hidden or out of stock, it won’t appear as a reward. Also, ensure that the discount conditions, such as eligible products and quantities, are correctly met during checkout. Testing the promotion on your storefront helps identify and resolve visibility issues effectively.

Problem 4: Buy X Get Y Discount Not Working for Sale Items

To resolve this, adjust your discount settings to include or exclude sale items based on your preference. Navigate to the discount creation settings in Shopify or the third-party app and review the eligibility criteria. Ensure sale items are explicitly mentioned if you want them included in the promotion. Testing ensures the conditions work as intended for both sale and non-sale items.

Shopify Buy X Get Y Examples

Here are four Shopify stores effectively using “Buy X Get Y” promotions, explained briefly:

1. Rugged SA (ruggedsa.co.za)
   This South African store offers “Buy 2, Get 1 Free” promotions on mobile accessories. Customers adding two qualifying items to their cart automatically receive the third for free. This deal encourages bulk purchases and increases the average order value while providing customers value.
2. Customon (customon.com)
   Specializing in personalized apparel, they feature “Buy 1 T-shirt, Get the Second Half Off” campaigns. This strategy targets shoppers who want variety, enhancing the user experience while promoting higher order volumes.
3. Knix (knix.com)
   This women’s clothing brand frequently offers “Buy 3 Bras, Get 1 Free” deals. The promotion is displayed prominently on the brand’s homepage, ensuring customers are aware of the discount and incentivized to buy more to maximize savings.
4. Purelei (purelei.com)
   Known for jewelry, Purelei uses “Buy 2, Get 1 Free” offers for bracelets. The promotion integrates seamlessly into their cart page, automatically applying the discount at checkout. It boosts sales and provides shoppers with a rewarding experience.

These real-world examples demonstrate how Shopify stores effectively use a Buy X Get Y discount to drive sales and enhance customer satisfaction.

Buy X Get Y Discount Shopify Optimization Tips

• Set Clear Rules

It’s essential to define the terms of your Buy X Get Y deal clearly. Specify what products qualify, the minimum purchase requirement, and any restrictions like time limits or exclusions. Clear communication ensures customers understand how to take advantage of the offer, reducing confusion and increasing conversions.

• Analyze Performance
  Regularly track the performance of your Buy X Get Y promotion to understand its impact on sales. Use Shopify analytics to measure key metrics such as redemption rate, average order value, and customer engagement. Analyzing this data helps you identify which products or offers are most successful, allowing you to optimize future promotions.

• Combine Promotions
  Combining your Buy X Get Y deal with other promotions, such as free shipping or seasonal sales, can create a more enticing offer. However, be sure to manage the discount structure carefully to maintain profitability. Cross-promoting different deals can attract a wider customer base and encourage larger purchases.

• Target-Specific Customer Segments
  Customize offers to appeal to specific customer groups (e.g., new customers or loyal buyers). Tailored deals make the offer more relevant and increase conversion. By analyzing customer behavior, you can create more personalized promotions that resonate with the right audience, maximizing engagement and sales.

• Set Up Automatic Discounts
  Automate the Buy X Get Y promotion to simplify the process for customers. When a customer meets the qualifying criteria, the discount is automatically applied at checkout. This ensures a seamless shopping experience and reduces the chance of errors or cart abandonment.

• Promote the Deal Across Channels
  To boost visibility, advertise your Buy X Get Y promotion across all marketing channels. This includes your website, email newsletters, social media platforms, and paid ads. A multi-channel approach ensures that the promotion reaches a wider audience, driving more traffic and increasing the likelihood of sales.

How does Fast Bundle help you in Buy x get y bundles?

Shopify is a big platform with different features and opportunities for sellers to make their online stores, even from the comfort of their homes. To make the best of all these features and stop missing out on chances to scale your business, there are Shopify apps designed to provide you with tools. “Fast Bundle” is one of these apps that automates your bundling process, provides all types of bundles (including buy x get y Shopify offers), helps design widgets and gives you a panel to monitor your bundle sales and keep an eye on the business.

Using Fast Bundle, you can tailor each type of bundle to your own unique needs, Add or remove products, design the display so that your customers favor it (Compared to competitors), and learn new strategies for selling products. Remember that buy x get y Shopify bundles are only one of the options in Fast Bundle Shopify app, and there are many more to explore.

FAQ

How do I set up a Buy X Get Y discount on Shopify?

To set up a Buy X Get Y discount on Shopify, go to the Discounts section in your admin panel, click Create Discount, and select Automatic Discount. Choose the Buy X Get Y type, set the conditions (products, quantities), and define the discount value. Save the offer.

Why is my Buy X Get Y discount not working? 

Your Buy X Get Y discount might not be working due to incorrect setup, such as mismatched product conditions, insufficient quantity, or eligibility restrictions. Ensure the discount applies only to the correct products, quantities are set properly, and the offer is active. Also, check if other discounts conflict with it.

Can Shopify automatically add the Y item to the cart? 

Shopify can automatically add the Y item to the cart using third-party apps. Recommended apps include Automatic Discounts & Gifts, Discounted Upsells, and Free Gift. These apps enable seamless automation of Buy X Get Y offers, adding the qualifying item to the cart when conditions are met.