Bundling isn’t just about putting products together, it’s about crafting offers that make both you and your customers feel like they’ve won. The best bundles don’t just sell more; they make sense. They create value, convenience, and excitement while boosting your store’s bottom line.
Every successful bundle starts with one simple idea: when your customer gains, you gain too. The trick is designing bundles that drive higher profits without making shoppers feel they’re spending more.
In this guide, we’ll explore all the major types of product bundles you can create – starting with the six core bundle types inside Fast Bundle – and uncover how each one works, when to use it, and how to design bundles that convert better, sell smarter, and build long-term customer loyalty.
What is Bundling and Why its Important
Product bundling means collecting two or more products together and offering them to the customer with a special offering (that doesn’t necessarily happen if they buy them individually).
Many types of bundling include discounts, meaning that if the customer buys two products together, they will pay less than the actual cost of both of them combined.
Think of McDonald’s combo meals: burger, fries, and a drink sold together for less than their total price. It’s convenient, cost-effective, and customizable, everything customers love in one deal. What’s so good about this meal?
- It’s complete; it brings the main course, the side dish, and a sweet treat together.
- Its relatively cheap. You dont need to pay the price of a fancy dish to buy a Mcdonalds meal.
- Its customizable. You are the one that selects what will be in the combo. Need Mcflurries for desert? Select the bundle that includes this item! Need your meal to feed more people? Add chicken nuggets!
Turn Browsers Into Buyers!
Create irresistible bundles with Fast Bundle!
Types of Bundling in Fast Bundle
Fast Bundle lets Shopify merchants build smart, customizable bundles in just a few clicks: no coding, no limits. It’s not about throwing two products together; it’s about creating bundles that convert.
From BOGO deals to Mix & Match sets, Fast Bundle gives you the flexibility to design offers that fit your store and your customers perfectly. Here are the main bundle types you can create with our app:
1. Fixed bundle
The Simplest One: Fixed Bundle, also known as the “Simple Product Bundle,” the “Classic Bundle,” or sometimes “Pure Bundle.” If you want to create a bundle with fixed products and fixed quantities, this one will do the trick.
The aim is to convince customers to opt for the bundle in return for a discount. In other words, the “added value” here is the discount.
Let’s see an example from “Cabinzero”. The Budget Airline Bundle combines pre-selected travel essentials -backpack, packing cubes, and hip pack- sold together at a set price.
It works by simplifying purchase decisions, ensuring item compatibility, and offering better value than buying separately.
2. Volume discount
You might have heard of this type of “quantity breaks.” One of the oldest types of bundling, Volume discount refers to the discount customers get when they buy more than one number of a single product (aka buys the product in volume).
See Thomas Pink’s shirt, for example. These bundles are considered a volume discount strategy; customers save more when buying multiple shirts (3 for £265).
It works by encouraging higher purchase quantities, boosting average order value, and rewarding loyal shoppers with tiered savings.
3. Product Mix & Match
In Fast Bundle, Product Mix & Match lets shoppers freely combine different products or variants to create their own custom bundles. Merchants can set either a Tiered Discount, where larger bundles unlock bigger savings (e.g., buy 2 get 10%, buy 3 get 15%), or a Single Discount, where any valid combination receives a fixed percentage or amount off.
This flexibility helps increase average order value while giving customers a personalized, engaging shopping experience.
This BareMinerals set is a perfect mix and match example, shoppers can pair their preferred foundation shade with a primer of choice.
It enhances personalization, encourages experimentation, and boosts satisfaction by letting customers curate a bundle that suits their exact skin needs.
4. Buy X get Y
Add excitement to your customer’s shopping experience by providing gifts or discounted products when customers purchase specific items. Fast Bundle’s Buy X Get 1 feature rewards customers with extra value in two ways: Buy 1 Get Add-Ons, which offers complementary products at a discounted rate, and Buy More Get Free Gift, which adds a bonus item after reaching a purchase threshold, both designed to boost conversions and delight customers.
5. Frequently bought together
This is your run-of-the-mill, world-famous, versatile feature. It adds a section below the product page that promotes the literally “frequently bought together” products of the main product of that product page based on popular demand and sale statistics. This one is familiar and known to almost everyone among different types of bundles.
Look at this FBT bundle, it suggests complementary skincare items, like face oil, body serum, and magnesium oil, alongside the main product. It feels natural and helpful, encouraging customers to complete their routine while effortlessly increasing average order value.
6. Product Add-ons
In Fast Bundle, Product Add-Ons let merchants offer complementary or upgrade products directly on the main product page, like adding a matching serum, gift box, or accessory. Shoppers can include these extras with a single click, boosting convenience and average order value while enhancing the shopping experience through personalized, relevant suggestions.
⚡ Best Practice Example
Gymshark uses a clean, intuitive cart drawer that shows a “People Also Bought” carousel, displaying complementary gear like socks, lifting belts, and bags alongside the main product. This keeps relevance high and offers add-ons at the moment of highest purchase intent.
👉 Pro Tip: Turn your bestsellers into "FBT Offers" to increase AOV.
Create VIP Bundles with Fast Bundle →Additional Bundle Types
There are a lot of other bundle types throughout ecommerce, some with a lot of similarity to our options. Here are some of them you might face in your sales journey, especially on Shopify:
Subscription Bundle
A recurring package where customers receive selected products on a regular schedule (weekly, monthly, etc.). Ideal for consumables like coffee or skincare. It builds loyalty, ensures predictable revenue, and simplifies reordering, turning one-time buyers into long-term subscribers through convenience and consistent value.
Combo / Cross-Category Bundle
This bundle mixes products from different categories that complement each other, like a laptop with a sleeve and headphones, or shampoo with a towel. It encourages cross-selling, raises average order value, and introduces customers to product lines they might not explore otherwise.
Dynamic / AI-Suggested Bundle
Bundles automatically generated based on data, such as purchase history, browsing patterns, or frequently bought items. AI recommends product combinations most likely to convert, ensuring each shopper sees relevant offers. It personalizes the experience, increases conversions, and saves merchants time on manual setup.
Time-Limited Bundle
A bundle available for a short period, often tied to events or seasons like Black Friday, Valentine’s Day, or product launches. The urgency drives quicker decisions and higher conversions. It’s a powerful marketing tool for creating excitement, clearing inventory, or celebrating brand moments.
Post-Purchase Bundle
Offered immediately after checkout, this bundle suggests complementary items at a discount. It enhances the customer journey without interrupting checkout flow and helps boost AOV. Post-purchase bundles work well for upselling accessories or refills while the customer’s purchase intent is still high.
Service + Product Bundle
Combines a physical product with a related service, like a camera plus photo-editing setup, or a laptop with installation support. This model adds value and convenience, enhances perceived quality, and positions your brand as a complete solution rather than just a seller of goods.
How to price the bundle?
In Fast Bundle, product bundle pricing is totally up to you (the seller). As the owner of the business, you are in charge of the inventory and price setting, and you are also the one who knows about the marketing efforts, campaigns, and products. But remember that all types of bundling should offer the customer an added value, and one of the most important added values is a discount.
People love discounts on their favorite products, so when a product is included in a bundle with a discount or sales offer, the bundle instantly becomes interesting. Figure out the exact gross margin of each bundle item, learn how much of a discount you can offer on them, and then decide about the final price. Not all different types of bundles include discounts, but they definitely have an offer that is special and makes the customer happy.
Considerations for Effective Product Bundling
As enticing as product bundling may be, its success hinges on thoughtful planning and strategic execution. To ensure that a product bundle strategy hits the mark, here are key considerations that you should take into account.
Understanding customer preferences
- Market research: Conduct thorough market research to understand your target audience’s preferences and buying behaviors. What are their needs, and how can your bundles address them?
- Segmentation: Recognize that different customer segments may have varying preferences. Tailor your bundles to cater to the unique needs and tastes of each segment.
Pricing strategies
- Competitive analysis: Research competitors to gauge their bundling strategies and review their pricing examples. Ensure that your pricing is competitive while still offering value to customers.
- Perceived value: Strive to maintain a balance between offering attractive discounts and preserving the perceived value of the bundled items. Here’s a golden rule to live: The perceived value should always exceed the total cost.
Meaningful, purposeful bundle relationship
- Complementary pairing: Ensure that the items bundled together make sense for the customer. Complementary items increase the overall utility of the bundle, enhancing customer satisfaction. Unrelated items make you come off as an amateur or, even worse, a fraud that pushing items into the client’s cart.
- Cross-Selling opportunities: Identify opportunities for cross-selling within your product range. Bundling products that naturally go together opens up possibilities for additional sales. Always consider different types of bundling for separate scenarios to capitalize on your cross-selling options between your inventories.
Facilitate Sales and boost AOV with Fast Bundle
As a newcomer to the platform or, even to ecommerce, or even a shop owner who has been using Shopify for years, Fast Bundle comes in handy. Use all these types of product bundling to save time on manually making bundles, and use that time to learn about new trends, gather marketing ideas, and make your business more profitable. Whether it’s gift bundles to sell more around holidays or an inventory clearance bundling to manage your inventory, Fast Bundle can help you do it more efficiently. Do all different types of bundles fast and make more profit as you go forward in the business.
FAQ
What is product bundling, and why is it effective?
Selling multiple products together at one price to boost sales and improve customer value.
How do I choose the right bundle type for my store?
Match it to your goal, Mix & Match for personalization, Volume Discounts for higher AOV, or Free Gifts for loyalty.
What’s the difference between fixed and dynamic bundles?
Fixed bundles are pre-set; dynamic bundles change based on customer behavior or AI suggestions.
Can I automate bundling on Shopify?
Yes, apps like Fast Bundle let you create, manage, and test all bundle types with no coding.
