When shoppers browse your store, they’re often looking for more than just a single item. “Frequently Bought Together” apps help you capitalize on this by suggesting complementary products, making the shopping experience smoother, and increasing Average Order Value (AOV). A frequently bought together Shopify app works by using smart recommendations, bundling related products, and offering discounts that encourage customers to buy more. They don’t just boost revenue—they also improve customer satisfaction by making relevant suggestions at the right time.
In this article, we’ll cover the best free and paid Shopify apps that help you implement “Frequently Bought Together” strategies. You’ll find details on their features, benefits, pricing, and what makes each app stand out so you can choose the one that best fits your store’s needs.
| App Name | Features | Ideal For | Pros | Cons | Rating |
|---|---|---|---|---|---|
| Frequently Bought Together | Automated upselling | All stores | Easy to use | Limited features | 5⭐ |
| Fast Bundle | Smart bundling | All stores | Great support | Learning curve | 5⭐ |
| FT: Bought Together | AI-based upsell | Big stores | Easy navigation | Limited customization | 4.7⭐ |
| Essential Upsell | Post-purchase offers | All stores | Shopify checkout | Limited customization | 5⭐ |
| Selleasy | Pop-ups, in-cart | All stores | User-friendly | Limited free plan | 4.9⭐ |
| BST‑Bought Together | AI-powered | All stores | Customizable | Requires payment | 5⭐ |
| GLO | Auto-related products | Small & medium | Simple setup | Limited integrations | 4.9⭐ |
| Bundler | Bundle discounts | Small & medium | Flexible | Limited free plan | 4.9⭐ |
| Snap Bundle | Auto discounts | Small & medium | Easy interface | Few options | 4.6⭐ |
| Rapi | Upsell pop-ups | Small & medium | Affordable | Lacks analytics | 5⭐ |
What Are Frequently Bought Together Apps?
A frequently bought together Shopify app helps merchants boost sales by recommending products that naturally complement each other. These apps use upsell and cross-sell strategies to encourage larger purchases—think phone cases with phones or coffee pods with coffee makers.
Beyond increasing revenue, they improve the customer experience by making shopping more intuitive. Instead of hunting for related items, shoppers get smooth, well-placed suggestions that feel helpful, not pushy.
A well-optimized frequently bought together app blends automation with smart recommendations, ensuring customers see the right products at the right time. It’s a simple but powerful way to enhance both conversions and customer satisfaction.
Best FBT apps for your store
Now that we’ve taken a brief look at the features of these apps, let’s get to know each of them:
1. Frequently Bought Together by Code Black Belt
Features:
- Automatically displays complementary product recommendations based on purchase behavior.
- Customizable bundle layouts to align with your store’s branding.
- One-click add-to-cart functionality for a smooth shopping experience.
Why It Stands Out:
Designed by Code Black Belt, this app blends intelligent automation with flexible design options, ensuring that recommendations are both relevant and visually appealing.
Ideal For:
Small to medium-sized merchants looking to boost average order value through smart upsell strategies without extensive technical setup.
Pros:
✅ Easy installation with seamless Shopify integration.
✅ Highly customizable widget for tailored recommendations.
✅ Enhances customer experience by simplifying product discovery.
Cons:
❌ Advanced customization may require some technical know-how.
❌ Lacks in-depth analytics compared to some premium alternatives.
2. Fast Bundle
Features:
- Enables flexible bundle creation (mix & match, volume discounts, gift sets).
- Customizable bundle display to match store branding.
- Supports both fixed-price and percentage-based discounts.
Why It Stands Out:
Offers a variety of bundle types, making it ideal for creative product pairing strategies.
Ideal For:
Merchants who want full control over how they bundle and discount products.
Pros:
✅ Versatile bundling options for different store needs.
✅ Helps increase AOV without complicating the shopping experience.
✅ Clean UI and easy setup.
Cons:
❌ Some bundle types may require manual setup.
❌ Could benefit from more AI-powered recommendations.
3. BST‑Frequently Bought Together
Features:
- AI-driven frequently bought together recommendations.
- Customizable widget placement and design.
- One-click add-to-cart for recommended bundles.
Why It Stands Out:
Simple yet powerful AI-based upselling that requires minimal setup.
Ideal For:
Stores looking for an effortless way to offer upsells and boost revenue.
Pros:
AI learns and improves suggestions over time. Lightweight and doesn’t slow down store speed. Intuitive design and seamless integration.
Cons:
Limited advanced customization. Works best for stores with larger product catalogs.
4. K: Cross Sell + Related Products
Features:
- Displays related products, cross-sells, and frequently bought together items.
- Customizable widgets to match store design.
- Manual and AI-powered recommendation options.
Why It Stands Out:
Offers a balance between automation and manual control for upselling.
Ideal For:
Stores that want a mix of AI-driven and manually curated upsells.
Pros: Flexible recommendation settings (manual or AI). Customizable display to fit store aesthetics. Helps improve product discoverability.
Cons: AI suggestions may require tweaking for niche stores. Some customization features may need coding knowledge.
5. Fether: Upsell & Bundles
Features:
- AI-powered upsells and cross-sells.
- Customizable bundle discounts.
- Seamless integration with Shopify checkout.
Why It Stands Out:
Fether uses AI to tailor upsell recommendations, making them more relevant to each shopper.
Ideal For:
Merchants of all sizes who want a smart, automated upsell system.
Pros: AI-driven recommendations improve conversions. Smooth user experience with a clean UI. Fully customizable bundle offers.
Cons: May take time to optimize AI suggestions. Limited free plan features.
6. Selleasy: Upsell & Cross-Sell
Features:
- Displays frequently bought together items on product pages.
- Supports in-cart upsells and post-purchase offers.
- One-click add-to-cart functionality for faster purchases.
Why It Stands Out:
Simple, effective upselling without complex setup.
Ideal For:
Small to mid-sized businesses wanting an easy upsell tool.
Pros: No coding required for setup. Boosts AOV with strategic upselling. Mobile-friendly design.
Cons: Customization options are somewhat limited. Free plan lacks advanced features.
7. Addly: Bundles & Upsells
Features:
- Smart product recommendations.
- Customizable bundle discounts.
- Analytics to track performance.
Why It Stands Out:
Offers analytics alongside its upsell features for better optimization.
Ideal For:
Medium-sized stores that want insights into upsell performance.
Pros: Data-driven upsell optimization. Fully customizable bundle pricing. Simple installation.
Cons: Some advanced analytics require paid plans. Setup process takes some time.
8. Rapi: AI-Powered Upsell & Cross-Sell
Features:
- AI-based upsell and cross-sell suggestions.
- Discounts for bundled purchases.
- Seamless Shopify checkout integration.
Why It Stands Out:
AI-powered recommendations improve customer engagement.
Ideal For:
Growing stores looking for smart upsell automation.
Pros: AI-powered targeting improves sales. Supports multiple upsell types. Easy to install and use.
Cons: AI learning curve may take time. Some merchants may prefer manual control over upsells.
9. Bundler: Product Bundles
Features:
- Volume discounts for bundled products.
- Custom bundle creation.
- Discount timers to create urgency.
Why It Stands Out:
Combines bundling with scarcity tactics to increase conversions.
Ideal For:
Stores selling complementary or bundled products.
Pros: Great for increasing bulk purchases. Customizable discount rules. Works seamlessly with Shopify checkout.
Cons: Requires setup for optimal performance. Free plan has restrictions.
10. Shop The Look
Features:
- Lets customers buy full outfits or product sets in one click.
- Customizable “Shop The Look” widget.
- Works with various product categories beyond fashion.
Why It Stands Out:
Encourages multi-item purchases by showcasing complete sets.
Ideal For:
Fashion, home decor, and beauty brands that want to boost AOV.
Pros: Visually engaging and easy to set up. Works across multiple industries. Increases bundled purchases.
Cons: May not suit stores with single-product offerings. Some customization features require advanced setup.
11. SnapBundle
Features:
- Pre-made product bundles to encourage bulk purchases.
- Custom discount rules for bundles.
- One-click add-to-cart for easier checkout.
Why It Stands Out:
Makes bundling effortless with a clean and simple UI.
Ideal For:
Merchants who sell complementary products and want a straightforward bundling solution.
Pros: Increases AOV with minimal effort. Works well for various industries. Smooth checkout experience.
Cons: Fewer customization options than some competitors. May not suit businesses that need AI-driven recommendations.
12. YMQ: Upsell & Cross-Sell
Features:
- Pre- and post-purchase upsell offers.
- Frequently bought together recommendations.
- Customizable pop-ups and widgets.
Why It Stands Out:
Offers multiple upsell methods in a single tool.
Ideal For:
Businesses that want to experiment with different upsell strategies.
Pros: Covers multiple upsell types (pre, post, in-cart). Easy to customize without coding. Works well with various Shopify themes.
Cons: Can be overwhelming for beginners. Some features require manual setup.
13. ARK: Upsell & Cross-Sell
Features:
- Smart upsells and cross-sells on product pages.
- In-cart upsells for quick add-ons.
- Customizable design and layout.
Why It Stands Out:
A balanced mix of automation and manual control for upselling.
Ideal For:
Stores looking for a mix of AI-driven and manual upsell features.
Pros: Intuitive interface with easy setup. Supports various upsell placements. Helps increase order value with minimal effort.
Cons: May require testing to optimize results. Some merchants report occasional glitches.
14. Libautech: Smart Upsell
Features:
- Personalized upsell and cross-sell suggestions.
- In-cart and post-purchase upsell offers.
- Discounted bundles to boost conversions.
Why It Stands Out:
A highly flexible upsell tool with multiple placement options.
Ideal For:
Merchants looking for a versatile upsell app that works across the shopping journey.
Pros: Supports multiple upsell placements. Fully customizable design. Increases AOV with strategic discounts.
Cons: Some features take time to optimize. Advanced settings may require technical knowledge.
15. Slide Cart
Features:
- Enhances the cart with in-cart upsells and cross-sells.
- Allows customers to edit cart items without leaving the page.
- Supports discount offers and urgency timers.
Why It Stands Out:
Turns the cart into a revenue-driving tool by offering last-minute upsells.
Ideal For:
Stores that want to maximize upsells at the checkout stage.
Pros: Seamless slide-out cart experience. Helps reduce cart abandonment. Easy to integrate with Shopify themes.
Cons: Can slow down page load time on some themes. Some advanced features require higher-tier plans.
16. IC: Frequently Bought Together
Features:
- AI-powered product recommendations.
- Customizable upsell and bundle layouts.
- One-click add-to-cart for smoother checkout.
Why It Stands Out:
Uses AI to suggest the most relevant product bundles, increasing AOV.
Ideal For:
Stores looking for an AI-driven upsell tool that automates bundling.
Pros: Smart recommendations that improve over time. Easy to set up and customize. Works well with various product types.
Cons: Custom styling may require coding knowledge. AI accuracy may need fine-tuning.
17. GLO
Features:
- Offers product recommendations based on customer browsing and purchasing history.
- Fully customizable design with the ability to match your store’s aesthetic.
- Works seamlessly with Shopify’s checkout and cart.
Why It Stands Out: GLO’s standout feature is its intelligent AI-driven product suggestions, which result in highly personalized shopping experiences for customers, increasing the chances of additional sales.
Ideal For: Perfect for medium to large-sized stores that require dynamic and personalized upselling and cross-selling features.
Pros:
AI-powered recommendations.
Seamless integration with Shopify.
Cons:
May require a bit more time to set up for advanced features.
18. Qe: Frequently Bought Together
Features:
- Displays frequently bought together products on product pages or cart pages.
- Customizable display settings to match store theme.
- Supports bulk discount features for added promotions.
Why It Stands Out: Qe’s standout feature is its ability to combine the frequency of purchases with discounts, motivating customers to purchase more while saving on related products.
Ideal For: Best for stores looking to leverage frequent purchase behavior and incentivize customers with discounts.
Pros:
Works well for increasing average order value (AOV).
Easy-to-use setup and flexible customization options.
Cons:
Lacks advanced analytics for tracking performance.
19. Essential Upsell & Cross Sell
Features:
- Upsell and cross-sell products based on customer behavior and cart contents.
- Automatically display related or higher-value products at checkout.
- Customizable rules for product recommendations.
Why It Stands Out: This app stands out with its simplicity and automated product suggestions. It integrates seamlessly with Shopify, making it easy to set up and start driving sales immediately without a steep learning curve.
Ideal For: Ideal for small to medium-sized stores looking for straightforward upsell and cross-sell solutions without complex configurations.
Pros:
User-friendly and easy to install.
High customization options for targeting specific products.
Cons:
Limited advanced features compared to other apps in the category.
20. ES: Product Recommendations
Features:
- An intelligent recommendation engine that analyzes customer behaviour.
- Customizable widgets that integrate seamlessly with product pages and carts.
- Real-time suggestions to drive upsells and cross-sells during the shopping journey.
Why It Stands Out:
ES: Product Recommendations leverages smart algorithms to deliver personalized product suggestions, boosting conversions and enhancing the overall shopping experience.
Ideal For:
Small to medium-sized stores looking to improve Average Order Value (AOV) with tailored, AI-driven product recommendations.
Pros:
✅ Highly customizable and visually appealing recommendation widgets.
✅ Effective at increasing sales through targeted upselling.
Cons:
❌ Advanced features may require upgrading to a premium plan.
❌ The initial setup could be a bit complex for beginners.
Key Features to Look For in a Frequently Bought Together App
When choosing a frequently bought together app Shopify, here are the key features to consider:
- Smart Recommendations: Look for AI-powered or rule-based product suggestions that tailor recommendations to your customers’ preferences and behaviors.
- Customization: Ensure the app allows you to adjust the design and placement of recommendations, fitting seamlessly into your store’s style and layout.
- Performance Insights: Choose an app that provides analytics, helping you track conversion rates and sales to refine your strategy over time.
- Ease of Integration: The app should integrate effortlessly with Shopify’s themes and checkout process, ensuring a smooth experience for both you and your customers.
Conclusion
Frequently bought together Shopify apps are essential for boosting sales, enhancing customer experience, and streamlining product recommendations. By suggesting complementary products, these apps encourage upselling and cross-selling, driving higher Average Order Value (AOV). With various features and pricing options available, it’s important to explore the apps that align best with your store’s needs. Take the time to find the right frequently bought together Shopify app to maximize conversions and create a more seamless shopping experience for your customers.
