Frequently Bought Together is a smart product recommendation that shows customers items they’re likely to buy alongside the one they’re already viewing. You’ve probably seen it on big sites like Amazon — “Buy these together and save!” — and now, you can easily bring that magic to your Shopify store too. Not only does it create a smoother shopping experience, but it also boosts your average order value without feeling pushy. In this guide, we’ll show you how to add Frequently Bought Together recommendations to your store (with ot without apps) and customize them to match your brand perfectly.
What is frequently bought together?
When you think of frequently bought together Meaning, the one concept that immediately comes to mind is “Bundling”. Bundling has a pretty similar meaning: when two or more products are combined and sold together.
Look at this picture. In this part of the shopping experience in Waifair (a home decor and furniture store), you can see what people have bought alongside the items that you have just selected. Imagine you put an ottoman in your shopping cart, and then you see this widget on the page. What is this for? it’s to tell you what potential products you can add to buy the whole set for your living room. Things like a coffee table, dining tables, soft ottomans, sofas, etc. That’s exactly the frequently bought together meaning!
Talking of bundles, many people might think that “frequently bought together” equals “bundle.” That is not always the case. Not all frequently bought together items are bundles, sometimes, the customer might need to add each product to their cart individually.
What is “Shopify Frequently Bought Together”?
Shopify’s “Frequently Bought Together” feature recommends complementary products based on customer behavior and purchase history. It helps merchants increase average order value by suggesting related items on product pages. Unlike fixed bundles, customers can choose specific products individually, creating a personalized and flexible shopping experience.
How does this method help sellers?
As we said before, combining related products can act as a bundling method. A Shopify frequently bought together bundle consists of two or more products that customers usually buy in one sitting. For example, when people buy a travel mug, they probably buy camping accessories, too. Or when a person buys baby clothes, they are more likely to buy some children’s books with them. Now, as a baby store, you probably have both these products, and by making them a bundle, you encourage the buyer to order both. This is considered a type of cross sell, too. What is cross sell?
It’s simple: when you sell related or supplementary products based on what your customer has already purchased, it increases sales and builds loyalty.
These are some of the ways that cross sell helps your business:
- Helps sell slow-selling products
- Increases AOV (Average Order Value)
- Builds loyalty
- Helps customers buy all of their needs in one place (instead of going through different stores)
- Helps Manage Inventory
Note that frequently bought together bundles “may or may not” include a discount. Sometimes the offer is simply a package of what is really bought together, and sometimes it includes the package plus a discount. Now lets read some frequently bought together examples.
Frequently bought together examples
The frequently bought together method can be used in Shopify, Amazon, eBay, other marketplaces, or even physical stores (in an offline manner). Here, we mostly talk about frequently bought Shopify app bundles together. This is done through shops that are built with Shopify and use product bundling as a selling method.
The wording can be different. In any given store, you can read phrases like “Complete the look” or “Pair it with” or other ones. These all mean the same thing: the product you are about to buy can be good with the other ones, and this is backed up by previous sales to buyers like yourself.
Here are 3 frequently bought together examples in different contexts:
“Pairs well with” – Skinfix
One of the more well-known frequently bought together examples, this one is from Skinfix- a Shopify store selling skin care products, creams, cleansers, etc. As you can see, the foaming oil cleanser is usually bought and used with triple lipid Peptide lotion and the xTriple Lipid-Peptide Cream with B-L3™ Complex.
“Wear it with” – Laura Mercier
look at this lipstick by Laura Mercier. It’s red, matt, and good for a semi-casual look for nights out. What completes this makeover? The shop has suggestions: the Longwear Lip Liner, Hydrating Lip Balm, and Rose Lip Glacé.
“Frequently bought together” – APM M0naco
One of the best frequently bought together examples is APM Monaco, which is a jewelry brand that makes luxury earrings, bracelets, and necklaces. The products are glamorous and relatively expensive. But even these kinds of products can include suggestions for buying related products. See for yourself.
“You May Also Like”- Nuxe
The Huile Prodigieuse® Roll-On is a luxurious multi-purpose dry oil for face, body, and hair, offering nourishing care with a signature scent. Below, “You may also like” features complementary products — from indulgent creams to revitalizing oils — curated to enhance your beauty ritual, though not necessarily purchased together.
“You may also like”- Simple Wishes
The Aspen Fleece Pullover is a cozy, stylish essential designed for comfort and easy layering, perfect for everyday wear. Below, the “You may also like” section showcases complementary wardrobe pieces — from soft nursing bras to versatile leggings — thoughtfully selected to match your lifestyle, though not always bought together.
How does Fast Bundle help you make this kind of bundle?
Fast Bundle is a bundling app that is designed to make Frequently bought together shopify bundles (and many other bundle types) automatically for your business. But that’s not all! After designing tailor-made bundles based on your products and shop status, Fast Bundle will help you manage inventory, design the bundle and widget to the best of your ability (and in a way that attracts more customers) and customize “everything”.
Fast Bundle is good for newbies and Shopify veterans. It’s simple enough to use that even new sellers can easily navigate it, and it is advanced enough to cover all the needs of a big shop with hundreds of daily sales. Have you heard about product bundling, but you’re not sure enough how to start? Install Fast Bundle now and start bundling your way to profit!
Transform your single product Shopify store into a bundle powerhouse!
If you’re a person who does a lot of online shopping, you have surely come across this concept at least once in your shopping experience. “frequently bought together’’ is an option provided by websites and online stores to make similar and related products visible to the customer, in order to suggest a purchase. This method is good for both online businesses and brick-and-mortar shops all over the world.
Now as a seller in Shopify, the frequently bought together method can serve as a bundling solution. Making bundles of products that usually go together is great for sellers who need to sell more of their products and expand their business to new horizons. This article will be a complete guide to the frequently bought together meaning together, its examples and how to use it to your own benefit.
What is the frequently bought together report on Shopify?
A “Shopify Frequently Bought Together Report” refers to a data-driven report that provides insights into which products are commonly purchased together by customers. This report helps merchants understand customer purchasing behavior, showing patterns in product combinations that are often bought in a single transaction.
The report usually highlights:
- Common product pairs or groups: It identifies specific products that are frequently added to the cart or purchased together.
- Cross-sell opportunities: By analyzing the report, you can spot natural cross-sell opportunities where one product tends to lead to the purchase of another.
- Optimizing bundles or promotions: Based on this data, you can create targeted bundles or promotional offers, leveraging the common product combinations to drive sales.
In short, the Shopify frequently bought together report helps you make data-backed decisions on which products to bundle together, suggesting products during checkout, or even developing marketing strategies for related products.
Need a frequently bought together Shopify app to download reports from? Keep reading!
How to add frequently bought together on Shopify
There are different ways to add frequently bought together bundles to your store:
Without an app
You can display “frequently bought together” product recommendations on your Shopify store without installing any apps by using Shopify’s built-in related products feature. Here’s how to set it up:
Open your Shopify admin and go to the online store theme editor.
Navigate to the product page template you want to edit.
Find the “Related products” section—if it’s not already included, you can add it manually.
Customize this section to show items that are frequently bought together.
Shopify’s native algorithm automatically pulls these recommendations from your store’s purchase history, showing products that are often bought in the same order. As your store gains more data through completed purchases, the suggestions become increasingly accurate.
You can also adjust the design and layout of this section within the theme editor to match your store’s branding and overall style.
With Shopify Apps
To start buidling a frequently bought together bundle with 0ur app, follow these steps:
1. In the right side of your Shopify panel, click on apps and select “Fast Bundle”.
2. On the new opened page, click on “create new bundle” button.
3. Now from the 6 types of bundle “Shown in your Panel” select the last one: Frequently bought together.
4. Select products, set price and details, and customize everything in your bundle.
5. From the “status” button in the left side of the panel, make your bundle active or draft it for later.
Bundle smarter, sell faster — power up your ‘Frequently Bought Together’ with FastBundle!
Final Thoughts
Exploring different frequently bought together examples is one of the smartest ways to boost your store’s average order value and create a smoother shopping experience for your customers. By offering natural, helpful bundles, you build trust and make buying decisions easier. Tools like FastBundle make setting up these bundles effortless, helping you turn browsers into loyal buyers. Start creating smarter combos today — your customers (and your revenue) will thank you!
FAQ
Any bundling app can be beneficial if you are planning to include bundling in your sales plans. Just look for bundling and frequently bought together shopify app in Shopify app store.
Shopify does not have a built-in feature to automatically create “Frequently Bought Together” bundles without using an app. However, you can manually create product bundles, although they won’t have the same dynamic functionality as app-generated frequently bought together bundles.
Hey there You have done a fantastic job I will certainly digg it and personally recommend to my friends Im confident theyll be benefited from this site
Your blog is a treasure trove of valuable insights and thought-provoking commentary. Your dedication to your craft is evident in every word you write. Keep up the fantastic work!
I have read some excellent stuff here Definitely value bookmarking for revisiting I wonder how much effort you put to make the sort of excellent informative website
Every time I visit your website, I’m greeted with thought-provoking content and impeccable writing. You truly have a gift for articulating complex ideas in a clear and engaging manner.
Hey, thanks for the blog article. Really Cool.