Loyalty software can look surprisingly similar until you compare what is actually included at each price point. The biggest differences often appear in monthly limits, plan-gated VIP features, POS access, integrations, and how pricing changes as your store grows.
If you’re searching for the best loyalty app for Shopify, the right choice depends on your order volume, reward model, sales channels, and the rest of your retention stack.
We compared 10 Shopify loyalty apps using their current Shopify App Store listings and public pricing information. Instead of looking only at starting prices, this guide also compares where features such as VIP tiers, referrals, and Shopify POS actually become available.
Data checked: September 21, 2026.
Ratings, review counts, pricing, and plan limits can change.
Shopify Loyalty Apps: Quick Comparison
| App | Shopify Rating | Free Plan Limit | Paid From | VIP Tiers From | Referrals | Shopify POS | Built for Shopify |
|---|---|---|---|---|---|---|---|
| Smile.io | 4.94,598 | 200 orders/mo | $15/mo | $199/mo | Free | Free | Yes |
| LoyaltyLion | 4.6535 | 400 orders/mo | $199/mo | $199/mo | Yes | $199/mo | Not shown |
| YOYOopens in a new tab | 5.0173 | $500 YOYO-generated revenue/mo | $9/mo | $59/mo | Free | Free | Yes |
| Yotpo Loyalty | 4.7967 | Fewer than 100 orders/mo | $199/mo | Advanced pricing | Free | Yes | Not shown |
| BON Loyalty | 5.01,937 | 150 orders/mo | $15/mo | $129/mo | Free | $29/mo | Yes |
| Joy Loyalty | 4.91,787 | 250 orders/mo | $29/mo | $129/mo | Free | $129/mo | Yes |
| Rivo | 4.71,453 | 200 orders/mo | $15/mo | $49/mo | $49/mo | $15/mo | Not shown |
| Growave | 4.81,295 | 200 orders/mo | $15/mo | $199/mo | $15/mo | $15/mo | Yes |
| Appstle Loyalty | 5.01,380 | 250 orders/mo | $10/mo | $30/mo | Free | $10/mo | Yes |
| Casa Loyalty | 5.0464 | No public order cap listed | Free | Free | Free | Free | Yes |
The plan limits and feature gates above matter because the lowest advertised price rarely tells the full story.
A Shopify loyalty app may start at $10 or $15 per month but require a $129 or $199 plan once you need VIP tiers, Shopify POS, higher order allowances, or more advanced integrations.
This is why we compare not only whether a feature exists, but also which plan actually unlocks it.
How We Compared These Shopify Loyalty Apps
This is a source-verified comparison rather than a hands-on performance benchmark.
We checked each app’s Shopify App Store listing, public pricing, free-plan restrictions, VIP-tier availability, referral functionality, Shopify POS support, integrations, rating, review count, and Built for Shopify status.
Where information was supplied directly by an app provider, we rechecked details that could be independently verified.
We also looked beyond the headline “starting at” price.
For example, two Shopify loyalty apps might both offer a free plan, but one may support 100 monthly orders while another supports 400. Likewise, an app may advertise VIP functionality while requiring a much more expensive plan to actually use it.
That distinction is important when choosing a Shopify loyalty program app. The cheapest entry plan is not necessarily the cheapest plan that supports the program you want to build.
Smile.io
Smile.io is one of the most established Shopify loyalty apps, with points, referrals, VIP tiers, Shopify POS support, and a broad integration ecosystem.
Key features
- Points and rewards
- Referral program
- VIP tiers
- Bonus-point campaigns
- Loyalty pages and Loyalty Hub
- Shopify POS
- Multilingual support
- Klaviyo, Judge.me, Gorgias, and Recharge integrations
Pricing
Pros
- ✓ Mature loyalty feature set
- ✓ Strong integration ecosystem
- ✓ Shopify POS included on Free
- ✓ Built for Shopify
Cons
- VIP tiers require the $199 Growth plan
- Advanced features can become expensive for smaller stores
LoyaltyLion
LoyaltyLion combines loyalty rewards with customer segmentation, retention reporting, referrals, VIP functionality, and integrations with major ecommerce marketing tools.
Key features
- Points and rewards
- Referral programs
- VIP tiers
- Customer segmentation
- Win-back campaigns
- Loyalty-attributed revenue reporting
- Shopify POS
- Klaviyo, Recharge, Gorgias, and Attentive integrations
Pricing
Pros
- ✓ Generous free order allowance
- ✓ Strong segmentation tools
- ✓ Retention-focused analytics
- ✓ Broad integration support
Cons
- Paid pricing starts at $199/month
- May be more complex than needed for a basic loyalty program
YOYO combines loyalty points with cashback, store credit, memberships, referrals, wishlist functionality, Shopify POS, and VIP tiers.
Key features
- Points, cashback, and store credit
- Memberships and VIP tiers
- Referral program
- Built-in wishlist
- Customer loyalty profiles
- Shopify POS
- Multiple storefront loyalty displays
- API and developer tools
Pricing
Pros
- ✓ Cashback and store credit are core reward options
- ✓ Built-in wishlist
- ✓ Shopify POS available on Free
- ✓ Built for Shopify
Cons
- VIP tiers require the Growth plan
- Revenue-based limits are harder to compare with order-based pricing
- No built-in reviews and UGC suite
Yotpo Loyalty & Rewards
Yotpo Loyalty & Rewards combines points, referrals, segmentation, Shopify POS, and advanced loyalty campaigns within the wider Yotpo ecommerce ecosystem.
Key features
- Points programs
- Referral programs
- Loyalty campaigns
- Customer segmentation
- Checkout redemption
- Shopify POS
- Analytics and reporting
- VIP functionality
Pricing
Pros
- ✓ Broad loyalty functionality
- ✓ Strong analytics
- ✓ Shopify POS support
- ✓ Fits naturally into the Yotpo ecosystem
Cons
- Large jump from Free to Pro
- Advanced programs may require custom pricing
BON Loyalty
BON Loyalty offers points, referrals, birthday rewards, Shopify POS, VIP tiers, and dedicated B2B loyalty functionality.
Key features
- Points and rewards
- Referral program
- Birthday rewards
- Bonus campaigns
- VIP tiers
- B2B tiers
- Shopify POS
- Free-product rewards
Pricing
Pros
- ✓ Clear pricing progression
- ✓ Referrals included on Free
- ✓ Unlimited orders on Growth
- ✓ Dedicated B2B tiers
Cons
- Shopify POS requires the $29 plan
- VIP tiers require the $129 Growth plan
Joy Loyalty
Joy combines points and referrals with social engagement rewards, Shopify POS, memberships, VIP tiers, and Apple and Google Wallet loyalty experiences.
Key features
- Points and rewards
- Referral program
- VIP and B2B tiers
- Social engagement rewards
- Shopify POS
- Apple and Google Wallet passes
- Paid memberships
- Shopify Flow automation
Pricing
Pros
- ✓ Strong omnichannel feature set
- ✓ 250 orders on the free plan
- ✓ Wallet passes
- ✓ Paid membership support
Cons
- Many distinctive features require Advanced
- Advanced costs $129/month
Rivo
Rivo is a DTC-focused loyalty app with points, referrals, VIP tiers, Shopify POS, customer account experiences, and strong storefront customization.
Key features
- Points and rewards
- VIP tiers
- Referral program
- Shopify POS
- Customer account experiences
- Advanced branding
- Bonus campaigns
- Developer tools
Pricing
Pros
- ✓ VIP tiers start at $49/month
- ✓ Strong storefront customization
- ✓ Shopify POS starts at $15/month
- ✓ DTC-focused experience
Cons
- Referrals require Scale
- Usage pricing can increase costs as order volume grows
Growave
Growave combines loyalty with product reviews, UGC, wishlist functionality, referrals, Shopify POS, and other retention tools.
Key features
- Loyalty points
- Referral program
- VIP tiers
- Product reviews and UGC
- Wishlist
- Shopify POS
- Store credit and gift cards
- Ecommerce integrations
Pricing
Pros
- ✓ Loyalty, reviews, and wishlist in one app
- ✓ Can replace multiple Shopify apps
- ✓ Useful free plan
- ✓ Built for Shopify
Cons
- VIP tiers require the $199 Growth plan
- Stores needing only loyalty may not use the full platform
Appstle Loyalty
Appstle Loyalty combines points, referrals, store credit, Shopify POS, VIP programs, and generous monthly order allowances at relatively low price points.
Key features
- Points and rewards
- Referral program
- Store credit
- VIP programs
- Shopify POS
- Cart and checkout redemption
- Free-product rewards
- Omnichannel loyalty
Pricing
Pros
- ✓ High order limits for the price
- ✓ Store credit and referrals included on Free
- ✓ Shopify POS starts at $10/month
- ✓ VIP programs start at $30/month
Cons
- Some advanced checkout functionality requires higher plans
- Advanced analytics are not all available on lower tiers
Casa Loyalty Points & Rewards
Casa offers a broad loyalty feature set including points, referrals, VIP tiers, store credit, gift cards, Shopify POS, and social engagement rewards.
Key features
- Points and rewards
- Referral programs
- VIP tiers
- Store credit
- Gift cards
- Shopify POS
- Birthday and social engagement rewards
- Loyalty pages and integrations
Pricing
Pros
- ✓ Broad functionality with no listed subscription fee
- ✓ VIP tiers and referrals
- ✓ Shopify POS support
- ✓ Built for Shopify
Cons
- No clear public enterprise pricing structure
- High-volume stores should confirm scalability and support requirements
Best Shopify Loyalty Apps by Use Case
Different loyalty apps become more attractive depending on what you actually want to build.
| Use case | App | Why |
|---|---|---|
| Mature loyalty ecosystem | Smile.io | Broad integrations and established loyalty features |
| Retention segmentation | LoyaltyLion | Strong segmentation and reporting |
| Cashback and store credit | YOYO | Multiple reward currencies and built-in wishlist |
| Enterprise Yotpo stack | Yotpo | Fits brands already using Yotpo |
| Affordable points and referrals | BON | Clear pricing and free referral functionality |
| Omnichannel loyalty | Joy | POS, wallet passes, and memberships |
| Lower-cost VIP tiers | Rivo | VIP tiers from $49/mo |
| Loyalty, reviews, and wishlist | Growave | Combines multiple retention tools |
| High order limits for the price | Appstle | Up to 2,000 orders on the $30 plan |
| Broad free feature set | Casa | VIP, referrals, and POS with no listed subscription fee |
The important point is that the highest-rated Shopify loyalty app is not automatically the most suitable one.
A merchant processing 150 monthly orders and looking for simple points and referrals has very different requirements from a brand processing thousands of orders and needing VIP tiers, retail POS, Klaviyo segmentation, or store credit.
What Is the Best Free Loyalty App for Shopify?
The best free loyalty app for Shopify depends on both usage limits and which features are included before an upgrade is required.
Among apps with explicit order-based free plans:
- LoyaltyLion supports up to 400 monthly orders
- Joy supports up to 250 monthly orders
- Appstle supports up to 250 monthly orders
- Smile.io supports up to 200 monthly orders
- Rivo supports up to 200 monthly orders
- Growave supports up to 200 monthly orders
- BON supports up to 150 monthly orders
- Yotpo’s free plan is available below 100 monthly orders
Casa is different because its current listing shows the app as Free without publishing a monthly order allowance.
YOYO also uses a different model. Its free plan is based on up to $500 in YOYO-generated revenue per month, rather than total monthly orders.
This means the more useful question is not simply which Shopify loyalty app is free, but which usage limit or feature will force your store onto a paid plan first.
A store may remain within a free order allowance but still need to upgrade because it wants VIP tiers, advanced branding, Shopify POS, checkout redemption, better analytics, or a particular integration.
How to Choose a Shopify Loyalty App
Choosing a Shopify loyalty app starts with understanding your actual program requirements rather than comparing feature counts.
1. Check Your Monthly Order Volume
Pricing often changes based on monthly orders, generated revenue, or another usage metric.
Estimate where your store will sit over the next 6 to 12 months, not only where it is today.
An app that looks cheaper now may become significantly more expensive after you cross an order threshold.
2. Identify the Loyalty Features You Actually Need
A basic loyalty program may only need:
- Points
- Discount rewards
- Referrals
- A loyalty widget or page
A more sophisticated program may require:
- VIP tiers
- Store credit
- Cashback
- Free-product rewards
- Paid memberships
- B2B tiers
- Wallet passes
- Advanced segmentation
- Checkout redemption
Avoid paying for an enterprise platform if your program only needs straightforward points and referrals.
3. Look at Feature Gates, Not Just Starting Prices
Starting price is one of the least useful numbers when comparing loyalty apps.
For example, a platform may start at $15 per month but require a $199 plan for VIP tiers.
Another may charge more at entry level but include the feature you need immediately.
Always compare the lowest plan that includes your required features.
4. Check Shopify POS Support
If you operate a physical store, popup, or omnichannel business, verify what Shopify POS support actually means.
Check whether customers can:
- Earn points in store
- Redeem rewards in store
- Access the same balance online and offline
- Receive VIP benefits at POS
- Use store credit across channels
Also check which plan unlocks these capabilities.
5. Consider Your Reward Model
Not every loyalty program needs to use points as its only currency.
Depending on customer behavior, you may prefer:
- Points
- Cashback
- Store credit
- Free products
- Gift cards
- Free shipping
- Exclusive access
- Membership perks
Repeat-purchase businesses, for example, may benefit from store credit or cashback mechanics that directly encourage another purchase.
6. Check Your Existing App Stack
If you already use Klaviyo, Recharge, Gorgias, Shopify Flow, a reviews app, or a wishlist app, check integration depth.
For some merchants, strong integration with existing tools is more valuable than having the longest standalone feature list.
For others, an all-in-one option such as Growave can reduce the number of separate apps installed on the store.
Does Shopify Have a Loyalty Program?
These apps can add functionality such as:
- Customer points
- Reward redemption
- Referrals
- VIP tiers
- Store credit
- Cashback
- Birthday rewards
- Loyalty pages
- Checkout redemption
- Shopify POS rewards
This gives Shopify merchants the flexibility to choose a loyalty platform that fits their business model rather than relying on a single built-in loyalty structure.
Final Thoughts: Choose the Loyalty App That Fits Your Store
The best loyalty app for Shopify is not necessarily the one with the longest feature list or the highest rating. It is the one that gives you the rewards, integrations, and customer experience you need at a price that still makes sense as your store grows.
Start with your real requirements. If you only need points and referrals, a free or lower-cost plan may be enough. If you need VIP tiers, Shopify POS, cashback, store credit, advanced integrations, or omnichannel loyalty, pay close attention to which plan actually unlocks those features.
Keep your loyalty stack simple, compare the limits before installing, and choose the app that fits how your customers actually shop and return. A good loyalty program should make repeat purchases easier, not make your tech stack more complicated.
FAQ
It depends on your needs. Smile.io is strong for integrations, Appstle for lower-cost scaling, Growave for loyalty plus reviews, and YOYO for cashback, store credit, and wishlist features.
LoyaltyLion offers one of the highest free order limits at 400 orders per month. Joy and Appstle support up to 250, while Casa is currently listed as free without a public order cap.
Yes. Many Shopify loyalty apps support POS, but the required plan varies by app.
Plans can range from free to $200+ per month. Basic paid plans often start around $9 to $15, while VIP and advanced features usually require higher tiers.
No. They can also support referrals, VIP tiers, cashback, store credit, memberships, gift cards, free products, and POS rewards.
Not by rating alone. Also compare pricing, feature limits, integrations, POS support, and how the app scales with your store.
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