What is an Upsell Funnel + Examples & How to Use It to Increase AOV

How to Create a Shopify Upsell Funnel 

You can upsell on Shopify and create funnels with or without tools for your store, here’s how:

• Without App

Even without an app, you can guide customers through staged offers, which is exactly what an upsell funnel is: a structured process to increase average order value (AOV) without needing new traffic. Here’s how:

1. Product Page Upsell (Pre-Purchase)

• Show related products (“Customers also bought this mouse or laptop bag”) on your product page. This nudges the customer before checkout to add more items, moving them along the funnel.

2. Cart Page / Checkout Upsell (In-Cart)

• Offer add-ons at checkout, e.g., “Add laptop protection plan for $19.” This captures last-minute purchases right before the customer commits to payment, increasing AOV.

3. Thank-You Page Upsell (Post-Purchase / One-Click)

• Offer a one-time deal after payment, like “10% off accessories if you buy now.” Re-engages the buyer immediately after checkout, converting a completed sale into a bigger order.

• With App

Using Fast Bundle turns a manual Shopify upsell funnel into an automated, smarter, and more profitable system. It lets you show upsells on product pages, in-cart, and post-purchase, with one-click conversions and personalized bundles like Mix & Match, BOGO, or volume discounts. You get data-driven insights to optimize offers, save time on updates, and scale effortlessly, maximizing average order value and revenue without the headaches of manual setups. Here’s how to do it:

• • Install “Fast Bundle” from Shopify store, and open it on your shop.
  • Click “Create New Bundle”, and you’ll be led to the bundles page.
  • Here you’ll see all types of bundles you can make with Fast Bundle, from fixed discounts and BOGO offers to add ons and tier discounts.

• • Click on “Product Add on” and then “Create this bundle”.
  • Now select the add-on and the amount of discount you want on it.
  • Give the bundle your desired title and design.
  • You can make the bundle live right now, or create A/B tests.

You can also set a discount on a single product (say a Phone case or a headphone) if you want to create added value for it, and upsell the product.

Best Practices for Upsell Funnels

• Keep offers relevant to the customer’s current purchase: Present products or add-ons that naturally complement what the customer is buying. Relevant suggestions feel personalized, increase trust, and dramatically improve the chances of the upsell being accepted.
• Don’t overwhelm with too many upsell options at once: Showing too many options can confuse or frustrate customers, leading to cart abandonment. Limit upsells to one or two highly relevant items to keep the experience simple and persuasive.
• Focus on delivering real value that enhances the purchase: Upsells should genuinely benefit the customer, such as improving product functionality, convenience, or experience. Value-driven offers feel less like selling and more like helping.
• Test and optimize offers regularly to improve conversions: Continuously monitor which upsells perform best. Adjust product combinations, pricing, and presentation based on real data to maximize AOV and customer satisfaction.

Conclusion

Upsell funnels succeed when timing meets relevance, turning small suggestions into meaningful sales. While you can start manually on Shopify, using the right upsell apps like Fast Bundle makes setup faster, smarter, and more effective. Remember: small upsell tweaks can lead to big AOV growth.