Shopify products are the heart of your online store; they’re what you sell, showcase, and build your brand around. But what if you could sell more of them without spending more on ads? That’s where product bundling comes in.
Bundling means grouping related products and selling them together, often at a special price. It’s one of the simplest ways to increase your AOV, move stock faster, and give customers more value with less effort.
From fixed sets to mix-and-match bundles or Buy X, Get Y offers, there are endless ways to package products smartly. And while doing it manually can get tricky, the right Shopify bundle app automates everything – pricing, inventory, and setup —-so you can focus on growing your store, not managing spreadsheets.
Ready to learn how to create your own Shopify product bundles? Let’s get started.
What are Shopify Product Bundles?
Shopify Product Bundles are groups of two or more products sold together as a single offer, often at a discounted price or with added value. For example, a skincare store might sell a “Glow Kit” that includes a cleanser, toner, and moisturizer. Instead of buying each item separately, customers get the full set at a better price, while the merchant increases their average order value.
All Bundle Types You Need to Know About
It’s a bundle when you complete it with another product and sell it as a package, of course! But there’s more to bundling than that. In e-commerce – and especially Shopify- there are many types of bundles, each for a unique goal. Here are the main ones every store owner should be familiar with:
- Fixed Bundle
A pre-set collection sold as one unit, like a “Home Office Starter Kit” including a desk lamp, organiser, and mousepad, simplifies buying decisions and presents value clearly. A Fixed Bundle can not be edited by the customer. - Volume Discounts
Offers Volume discounts for bulk buying. A skincare brand might give 10% off for two serums, 20% for three, motivating higher quantities and rewarding customers for buying more. - Free Gifts
Free gift adds a surprise element to delight shoppers. For example, “Get a free tote bag on orders over $80” increases average order value while improving customer satisfaction. - Frequently Bought Together
FBT bundle Displays related products often purchased together to increase order value. For example, a shopper buying a laptop sees a mouse and keyboard suggestion, offering convenience and boosting sales through relevant add-ons in one click. - Buy X Get Y
Buy X Get Y Rewards specific purchases with a bonus item. For instance, “Buy two candles, get one free” motivates multi-item sales while giving customers something extra to enjoy. - Mix & Match
Lets shoppers customize bundles from chosen options. A juice store might offer “Pick any 3 flavours for $12,” creating personalization and boosting engagement through flexible mix & match options. - Add-Ons / Upsells
Add-ons encourages buying complementary products during or after checkout. For example, adding a “matching phone case” when buying a phone enhances convenience and lifts total revenue.
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Subscription Bundle
Offers recurring deliveries for convenience and retention. A coffee brand might let customers get their favorite beans monthly at a discount, building loyalty and predictable income.Combo / Cross-Category Bundle
Combines items from different collections. For example, pairing a yoga mat with a water bottle and towel encourages cross-category sales and provides a complete experience.Dynamic / AI-Suggested Bundle
Automatically recommends bundles based on shopper behavior. If someone adds running shoes to their cart, the AI might suggest socks and a sports watch, personalizing every shopping journey.Time-Limited Bundle
Available for a short period to drive urgency. For instance, “Winter Essentials Set – 30% off this week only” motivates faster decisions and maximizes seasonal sales.Post-Purchase Bundle
Appears right after checkout to upsell relevant items. A customer buying a camera might see an offer for a discounted tripod, boosting AOV without interrupting checkout flow.Service + Product Bundle
Combines a physical product with a related service. For example, “Buy a laptop and get setup assistance” adds value, saves customers time, and enhances satisfaction.
How to Bundle Products on Shopify on Desktop:
- Go to your Shopify admin panel.
- Click on the “Create Bundle” button.
- Now, you’ll be led to the bundle-making page.
- Give your bundle a title, and add products one by one (by SKUs)
- Change the quantity and variant of items in your bundle.
- Curate any type of discount you want.
- Click “Save and Continue”.
- You can go to the “product details” page and change any details like pricing or shipping options.
- Under Publishing, click “Manage sales channels” to select the sales channel you’re publishing to.
- Under Status, select “Active” from the drop-down to update the product status.
- Now save.
How to make bundles on Shopify on iPhone:
- On your Shopify app, click on “Apps”
- Click on “Bundles”, and then “Create Bundle”
- Now, write a title for your bundle
- Tap “select products” to add your choice of products to the bundle. Then click on “save”
- Change quantity and variant of items in your bundle.
- Click “Save and Continue”.
- Now:
- Under Sales channels, tap Edit to select the sales channel you’re publishing to, then tap ✓.
- To update the product status, tap Draft, and then tap Active from the drop-down.
How to do bundles on Shopify on Android:
- In your Shopify app click on “Apps”.
- If the products for your bundle aren’t created yet, tap the + button at the top-right corner.
- Add the products individually, including descriptions, prices, and images.
- Tap Save and continue. You’re redirected to the bundle product page.
- Tap ✓ to finish.
P.S. This guide was based on Shopify’s own app (Shopify Bundles) method for bundling. If you need more detailed bundling options and a wider choice of bundle types, keep reading to learn how to do bundles on Shopify if you don’t have access to an app and what app to use for the ultimate experience.
How to create bundle deals on shopify without an app?
Shopify gives its merchants the option to create bundles, even if they choose not to use apps. How to add bundles on Shopify without an app?
Start by creating a new product in your Shopify admin, naming it as a bundle, and listing the included items in the description.
Now Set a discounted price for the bundle to attract buyers. When a bundle sells, you’ll need to manually adjust the inventory of each item included in the bundle to ensure accurate stock levels. This method requires more manual management, takes more time, and may be challenging for new users. As a newbie in the Shopify platform, you’ll need automation options, facilitators, and added options to create the most useful, appealing bundles possible. And all of these can be provided by Shopify apps.
Why should you consider Shopify bundles in your sales journey?
Imagine a customer enters your store and selects an item that they intended to buy, say a pack of ground coffee beans. More often than not, coffee lovers also enjoy a nice mug. So if you give this customer the option to bundle the coffee with a beautiful coffee mug, they will probably be encouraged to do so. If you throw in a discount, the purchase chance will go even higher. This is pretty much how all Shopify bundles work.
The benefits of Shopify product bundling in your e-commerce store are significant. They can increase the average order value, help move slow-selling items, and enhance the overall shopping experience by providing customers with convenient and curated options. Additionally, bundles can be an effective promotional tool, enticing customers with perceived savings and added value. Next, we’ll discuss how to add bundles on Shopify using the website’s own tools.
Fast Bundle, the Shopify bundle app tailored to your needs
Now that you know just how facilitating and good can bundles be for your business, and learned how to add bundles on shopify meet Fast Bundle. An easy-to-use, smooth interfaced app, that allows you to customize “everything” in a product bundle, and present it to your customers in the best way possible. What’s great about this app is the various types of bundles it lets you make and just how much it allows you to play with different options, give meaningful discounts, change the way a bundle will look, and of course manage inventory once you learn how to make bundles on shopify . From mix and match bundles shopify option, to Fixed bundles created in seconds and even “Buy X Get Y” features, everything is at your fingertips. Start using our app now, and level up your bundling game in Shopify!
FAQ
Just add a new product in your Shopify admin, name it (as a bundle), and list the included items in the description. The buyer will be shown the product as a bundle.
If you plan to make bundling a part of your daily sales, yes. Shopify doesn’t have built in bundling tools and you’ll need to use a third party app.
Of course not. The important thing is to add value when you create bundles on shopify, and a discount is only one of the values.
Yes, depending on the app you use, you can create different types of bundles, such as Mix & Match, fixed bundles, “Buy X Get Y,” and more.
If you use a bundling app, inventory will be updated automatically. However, if you create bundles manually without an app, you will need to adjust inventory levels for each item manually.
You can add bundles as a new product listing or use widgets from bundling apps to showcase them on your homepage.
