Here’s the main question every seller is going to ask themselves at the beginning of their Shopify journey: “what am i going to sell?”. The answer to this question has a lot of factors and variants, from where you are to who your main shoppers are (even what age they are) and, of course, the trends to watch closely in each step of your business.
To kick-start your journey, you’ll probably need some tips and recommendations, which are exactly what you’ll find in this article. Here is a comprehensive look at the “best and most popular” products to sell on Shopify. Let’s dive in and learn all about these products.
Why Choosing the Right Products for Shopify Matters in 2025
Selecting the right products isn’t just a step in setting up your Shopify store—it’s the foundation of your success. In 2025, online shopping is more competitive than ever, with trends like eco-friendly goods, personalized experiences, and innovative tech shaping buyer preferences. Always keep this in mind: Shoppers are savvier, expecting value and uniqueness, which means your product lineup has to stand out.
For example, if your niche is sustainable living, offering reusable kitchen essentials (as Shopify product bundling) could attract a growing number of environmentally conscious customers. The right products not only draw the right audience but also build trust and loyalty. Knowing what sells in today’s market—and why—ensures you’re not just running a store but building a thriving, future-proof business.
Top 10 Best Products to Sell on Shopify
What are the best products to sell on Shopify? First, let’s talk about categories. What “types” of goodies are popular and sell fast in today’s Shopify?
From modern devices to eco-friendly products, here are the top 10 products to sell on Shopify if you’re looking to increase sales in the current year:
1. Smart Home Devices and Accessories
Smart home devices are becoming staples in modern households. Items like smart bulbs, security cameras, or voice-activated assistants appeal to tech-savvy customers looking for convenience and energy efficiency. With the growing adoption of IoT (Internet of Things) technology, selling these products lets you tap into a fast-expanding market that combines functionality with innovation.
- Eufy Clean X10 Omni Vaccum: This pet-friendly, modern vacuum is a premium robot with features like self-emptying, mop washing, and powerful AI navigation. Perfect for Shopify, it taps into the growing smart home market, appealing to tech-savvy and convenience-focused customers. Its innovative design and functionality make it a high-demand, profitable product.
- Dyson TP09 Purifier Cool: Dyson took over social media in the last year and made one of the best products to sell on Shopify 2024! This trend is not going anywhere this soon, especially when it comes to a smart product like a smart air purifier. The TP09 Purifier Cool combines air purification with powerful cooling, offering a premium solution for health-conscious shoppers. With Dyson’s trusted brand name, it’s a high-value product that attracts eco-conscious and luxury-focused customers.
- Philips Hue Smart Lighting Starter Kit: Transform any space with customizable smart lighting. With app control and voice assistant integration, it’s among the best products to sell on Shopify, attracting homeowners seeking energy efficiency and ambiance upgrades in their smart home setups.
- Google Nest Thermostat: This energy-saving thermostat learns your schedule and optimizes temperature settings. What is the best product to sell on Shopify for eco-conscious customers? A smart thermostat like this—combining convenience, efficiency, and cost savings—is an excellent choice.
- Ring Video Doorbell Pro 2: Enhance home security with this HD video doorbell featuring motion detection and app alerts. It’s one of the best products to sell on Shopify, appealing to families prioritizing safety and seamless integration with their smart home ecosystem.
2. Sustainable and Eco-Friendly Products
As awareness around environmental issues grows, shoppers are prioritizing sustainable options. Products like reusable straws, biodegradable packaging, or eco-friendly cleaning supplies are in demand and also make great product bundling options. This category is not marketing friendly (an essential benefit of bundling) but also creates an opportunity to connect with mindful consumers who value ethical shopping choices.
- Reusable Silicone Food Storage Bags
Perfect for reducing single-use plastic, these versatile bags cater to eco-conscious shoppers. Highlighted as one of the best products to sell on Shopify, they appeal to customers seeking sustainable, practical solutions for food storage and meal prep.
- Bamboo Toothbrushes
These biodegradable toothbrushes are an eco-friendly alternative to plastic options. They answer the question, “What is the best product to sell on Shopify?” by combining affordability with environmental impact, making them ideal for sustainability-focused consumers. Bundle these with organic toothpaste for eco-friendly users.
- Solar-Powered Garden Lights
Energy-efficient and stylish, these lights brighten outdoor spaces without increasing electricity bills. A top pick among sustainable and eco-friendly products, they attract homeowners looking to enhance their gardens sustainably.
- Compostable Phone Cases
Eco-friendly yet durable, these cases protect devices while reducing environmental waste. they blend style with sustainability and will definitely speak to your eco-conscious niche.
- Beeswax Food Wraps
A reusable replacement for plastic wrap, these wraps keep food fresh while minimizing waste. They cater to eco-conscious customers, aiming to reduce their environmental footprint.
3. Health and Wellness Products (Vitamins, Supplements, etc.)
The health-conscious wave isn’t slowing down anytime soon. Vitamins, herbal supplements, and wellness teas are always in demand, especially if they address specific concerns like immunity or stress relief. Certifications and transparent ingredient sourcing are key to building trust with customers in this category, making it an ideal choice for sellers committed to quality.
- Organic multivitamins
Rich in essential nutrients, organic multivitamins promote overall health and wellness. They are highly sought after by individuals aiming to maintain a balanced and healthy lifestyle naturally.
- Collagen Powder
Known for its benefits to skin elasticity and joint health, collagen powder is a favorite among beauty and fitness enthusiasts focusing on anti-aging and recovery solutions.
- Herbal Sleep Aids
Products like valerian root or chamomile capsules support better sleep naturally, catering to customers looking for effective alternatives to traditional sleep aids without harmful side effects.
- Immunity-Boosting Supplements
Elderberry, zinc, and vitamin C supplements are in high demand as people prioritize boosting their immune systems, especially during seasonal changes and flu seasons.
- Plant-Based Protein Powder
This vegan-friendly protein powder appeals to fitness enthusiasts and those adopting plant-based diets, providing a sustainable option for muscle recovery and daily nutrition.
4. Pet Accessories and Premium Pet Foods
Pet owners are constantly searching for ways to pamper their furry companions. Unique toys, stylish collars, or high-quality, organic pet food can capture this market. With the growing trend of humanizing pets, offering premium options or customizations (like engraved tags) can help you stand out in a highly loyal customer base.
- Eco-Friendly Pet Beds
Comfortable and durable, eco-friendly pet beds made from sustainable materials offer pets a cozy space while helping reduce environmental impact. They appeal to conscious pet owners who prioritize sustainability.
- Automatic Pet Feeders
These high-tech feeders ensure pets are fed on schedule, even when owners are away. Perfect for busy individuals, they provide convenience and peace of mind for modern pet care.
- Interactive Pet Toys
Toys that engage pets mentally and physically keep them entertained and active. Designed to stimulate pets, these products are ideal for pet owners looking to provide enrichment for their furry friends.
- Premium Raw Pet Food
Packed with high-quality ingredients, premium raw pet food caters to health-conscious pet owners who want to provide their pets with the best nutrition, free from artificial additives or preservatives.
- Pet GPS Trackers
Pet GPS trackers help keep pets safe by providing real-time location tracking. Perfect for owners who want added peace of mind and want to monitor their pets’ movements during outdoor adventures.
5. Remote Work and Productivity Tools
Since Covid 19 in 2020 and 2021, remote work has spiked demand for productivity tools. Ergonomic chairs, noise-canceling headphones, or desktop organizers cater to professionals setting up efficient work-from-home setups. Consider selling smaller items like stylish mousepads or portable laptop stands for budget-conscious shoppers.
- Noise-Canceling Headphones
Perfect for remote workers, these headphones block distractions and improve focus during virtual meetings or while working from home. They’re a must-have for creating a quiet, productive workspace. These are also great bundle options alongside phones or digital accessories.
- Adjustable Standing Desks:
Standing desks promote better posture and health by allowing users to alternate between sitting and standing. Ideal for remote workers aiming to stay active and comfortable while working from home.
- Time Management Apps
These productivity apps help users track tasks, set goals, and stay on schedule. Essential for remote workers need structure, support effective time management, and boost overall efficiency.
- Smart Notebooks
Smart notebooks offer the convenience of taking notes with the option to digitize them instantly. They’re perfect for remote workers looking to stay organized while minimizing paper waste.
- Ergonomic Office Chairs
Designed for comfort and support, ergonomic chairs reduce strain during long work hours. They cater to remote workers who prioritize posture and long-term comfort in their home offices.
6. Fashionable Activewear and Athleisure
Activewear isn’t just for workouts anymore; it’s a lifestyle. Stylish leggings, breathable tops, or functional gym bags appeal to customers seeking comfort and fashion. Look for options that combine high-quality fabrics with unique designs. With fitness trends like yoga and Pilates continuing to grow, this category is both versatile and profitable.
- High-Waisted Leggings
Known for their flattering fit and comfort, high-waisted leggings provide support during workouts or casual wear. These versatile pieces are a staple for active individuals who value both style and functionality.
- Sports Bras with Adjustable Straps
Comfortable yet supportive, sports bras with adjustable straps cater to a variety of body types. Ideal for activewear enthusiasts, they provide flexibility for high-impact workouts or relaxed lounging.
- Athletic Sneakers with Memory Foam
These sneakers, designed for both performance and comfort, offer excellent cushioning with memory foam technology. They’re perfect for fitness lovers who need durable footwear that combines style with function.
- Performance Running Shorts
Lightweight and breathable, performance running shorts are designed for runners and fitness enthusiasts. Their moisture-wicking fabric ensures comfort during intense workouts, making them a go-to item for active lifestyles.
- Zip-Up Sports Jackets
Stylish and functional, zip-up sports jackets provide warmth during outdoor activities or after workouts. With their breathable material and sleek design, they’re perfect for transitioning from gym wear to everyday fashion. bundle them with camping products to attract the camper and traveler niche!
7. Customizable and Personalized Gifts
One of the best products to sell on Shopify, “gifts” have always been a popular concept. Personalized gifts have a unique appeal, making every occasion more meaningful.These products work well year-round, especially during holidays or milestone celebrations, making them a reliable choice for long-term sales.
- Personalized Name Necklaces
Custom name necklaces offer a unique, meaningful accessory that can be cherished. With endless design options, these make for thoughtful gifts, positioning them as Shopify best products to sell in the jewelry category.
- Engraved Wooden Photo Frames
Perfect for preserving memories, these customizable photo frames allow customers to add personal messages or dates. A timeless gift that’s one of the best products to sell on Shopify 2024 for sentimental buyers.
- Custom Pet Portraits
Turn a photo of a beloved pet into a custom portrait, offering pet owners a unique and heartfelt keepsake. These personalized gifts are a growing trend, especially for animal lovers.
- Personalized Mugs with Names
Mugs are a popular choice for personalized gifts. Customizing them with names or special messages makes them memorable, making these an ideal choice for customers looking for practical yet meaningful gifts.
- Custom T-shirt Designs
Personalized T-shirts with unique designs or messages make for an excellent gift. Whether for a birthday or a special occasion, these custom shirts offer something unique for recipients and are highly sought after.
8. Baby Products with Safety Features
Parents are willing to invest in high-quality products for their little ones, especially if safety is prioritized. Showcasing certifications and safety standards in your product descriptions can reassure buyers. This category benefits from repeat customers and word-of-mouth recommendations, making it a dependable niche.
- Convertible Baby Car Seats
These car seats grow with the child, offering long-term safety and comfort. Designed with easy adjustments and sturdy materials, they’re essential for parents seeking reliable, safe products for their babies.
- Baby Monitors with Video and Audio
Equipped with clear video and sound, these baby monitors provide peace of mind for parents. They allow for real-time monitoring of babies, ensuring safety while offering convenience for busy parents.
- Non-Toxic Baby Bottles
Made from BPA-free and food-safe materials, these baby bottles ensure safe feeding for infants. With increasing awareness of chemical-free products, these bottles are a must-have for health-conscious parents.
- Safety-Proofing Kits for Homes
These kits include corner protectors, outlet covers, and cabinet locks, making baby-proofing simple. Perfect for new parents, these products prioritize a child’s safety while maintaining home aesthetics.
- Baby Health Thermometers
Designed for easy and accurate readings, these thermometers offer quick results without discomfort. A reliable option for parents, they ensure safety during fevers or health checks for their babies.
9. Compact Fitness Equipment for Small Spaces
Fitness enthusiasts living in apartments or small homes appreciate space-saving equipment. Resistance bands, foldable yoga mats, or compact dumbbells are popular picks. Adding workout tips or video tutorials to your store can enhance customer engagement, positioning your brand as a supportive partner in their fitness journey.
- Foldable Treadmills
Perfect for small living spaces, foldable treadmills offer a compact yet effective workout solution. Easy to store when not in use, they’re ideal for those who want to stay fit without taking up space.
- Adjustable Dumbbells
These space-saving dumbbells allow users to adjust the weight with a simple mechanism, offering a versatile solution for home workouts. They’re perfect for individuals looking to optimize their fitness routine in small spaces.
- Resistance Bands Sets
Compact and lightweight, resistance bands provide a full-body workout while taking up minimal space. They’re a great option for those who want an efficient and portable fitness solution at home.
- Exercise Bikes with Small Footprints
Compact exercise bikes are designed for limited spaces, offering adjustable resistance levels for an effective cardio workout. They’re an excellent choice for people looking to stay active in smaller environments.
- Compact Rowing Machines
These rowing machines are perfect for small apartments, providing a full-body workout while being easy to store. Their efficient design offers great cardio and strength training without taking up too much space.
10. Aesthetic Home Decor and Kitchen Gadgets
Aesthetics are everything when it comes to picking a design for your home or room. Think ceramic planters, minimalist clocks, or quirky kitchen gadgets like avocado slicers. This category thrives on creativity and visual appeal, making it a great fit for Shopify sellers.
- Minimalist Wall Clocks
Sleek and simple, minimalist wall clocks add a modern touch to any room. Their stylish designs make them perfect for those looking to elevate their home decor while keeping time effortlessly.
- Smart LED Lighting
Smart LED lighting systems allow users to change the ambiance of their home with customizable colors and brightness. These lights bring both functionality and aesthetic appeal to any space.
- Multipurpose Kitchen Organizers
These space-saving organizers help declutter kitchen counters by offering storage solutions for utensils, spices, and more. They combine functionality with modern design, making kitchens more efficient and stylish.
- Designer Throw Pillows
Soft, plush throw pillows in stylish patterns add comfort and beauty to any living room or bedroom. A quick way to refresh a room’s look, they cater to those with an eye for design and also work great as BOGO discount options to increase sales.
- Smart Kitchen Scales
These sleek digital scales help users track ingredients and portions for healthier cooking. Perfect for minimalist kitchens, they offer both practical functionality and modern design for food enthusiasts.
How to Identify Good Products to Sell on Shopify
To identify good products to sell on Shopify, start by using data-driven tools like Google Trends and Shopify’s product insights to spot emerging trends and gauge interest. Analyze market demand by researching what customers are actively searching for and considering the growing needs in 2025. It’s crucial to understand your target audience’s preferences and pain points. Also, evaluate the competition within your niche—find ways to stand out with unique product offerings, better value, or exceptional customer service. Staying informed about trends and competition will guide you toward the best products to sell for success.
What Are the Best Products to Sell on Shopify in 2025?
Saying all of this, we’ll understand sellers in 2025 will combine evergreen items, like health and wellness products, with trending innovations, such as smart home devices and sustainable goods. By staying on top of evolving consumer needs, you can offer a mix of reliable staples and trendy products to keep your store dynamic and profitable. Striking the right balance ensures you’re meeting timeless demands while also capitalizing on emerging trends to stay ahead of the competition.
Tips for Finding the Best Products for Your Shopify Store
Finding the best products for your Shopify store starts with leveraging keyword research tools. Use terms like “best products to sell on Shopify” or “Shopify best products to sell” to understand search volume and market interest. This helps identify what people are actively looking for.
Next, keep an eye on emerging market trends by following social media, influencer recommendations, and industry news. Platforms like Instagram and TikTok can be goldmines for spotting popular products early.
Lastly, focus on your Unique Selling Proposition (USP). To stand out from the competition, offer something unique—whether it’s higher product quality, better customer service, or customization options. These elements can make your store more appealing and increase sales. By combining research, trend awareness, and a clear USP, you’ll be well-equipped to choose the best products for your Shopify store.
Conclusion: Start Selling the Best Products on Shopify Today
To identify and sell the best products on Shopify, focus on leveraging keyword research tools to understand what people are searching for and track emerging market trends. Stay engaged with social media and industry insights to spot new opportunities early. Lastly, differentiate your store by offering a unique selling proposition, whether through product quality, customization, or better value. By combining these strategies, you’ll be well on your way to building a successful Shopify business.
It’s time to build your dream Shopify store! Start exploring these top products today!
