Shopify says you can create a store and start selling in minutes, and that’s exactly it! But what about after those minutes? What can keep your business going further in the line? Shopify marketing apps will help you. There are thousands of apps to do this on the Shopify app store, hundreds for each need. One search and you’ll drown in options.
While most “best Shopify marketing apps” articles only list 10–20 tools and mix marketing with random utilities, we made a guide you can actually use. Here we are focused on 100 of the “best Shopify marketing apps” in specified categories (loyalty, SMS, SEO, bundles, UGC, etc). You’ll see which are free and which are paid, which are best for your special stage of business, and the not-to-dos in search for marketing apps for Shopify. Let’s begin!
What Are Shopify Marketing Apps (and How They Fit Into Your Stack)?
First, let’s read about what a Shopify marketing app is. It’s any app that directly helps you in marketing. Things like getting traffic, converting visitors into buyers, or making loyal customers who always come back. In simple terms, these apps support acquisition, conversion, and retention.
There are Shopify tools in the app store for email marketing, SMS, popups, UGC, bundles, affiliate programs, SEO, social media, ads, analytics, and CRO. all of these are considered marketing apps, whether they help you bring people to your store, convince them to buy, or increase lifetime value.
On the other hand, there are “non-marketing apps”. Apps for inventory management, shipping, accounting, fulfillment, or taxes are critical for operations. They’re for running the store, not for growing it. Disclaimer: This guide is solely about marketing tools, and you won’t see bookkeeping apps or logistics of warehouse management in it.
Installing apps from random “best marketing apps for Shopify” lists is a very common mistake among sellers. This often leads to overlapping tools, higher costs, and slower stores. The best approach is to choose Shopify marketing apps by channel and by goal.
For example, if your goal is higher AOV, you look at bundles and upsell apps. If your goal is retention, you focus on email, SMS, and loyalty. Building your stack this way lets the best marketing apps for Shopify work together, rather than against each other.
How to Choose the Right Marketing Apps for Your Shopify Store
Choosing the right Shopify marketing apps starts with clarity, so stop browsing around and read these four tips:
Step 1: Identify your main bottleneck
Ask yourself: what is holding growth back right now? Low traffic, weak conversion rate, low AOV, or poor retention. Each problem may need a different type of marketing app.
Step 2: Pick 1–2 core channels only
Instead of trying all apps at once, focus on what fits your stage. For example, early stores often start with email and pop-ups, while growing brands add SMS or UGC.
Step 3: Build a lean stack
A healthy setup usually includes one email tool, one pop-up tool, one UGC or review tool, one AOV booster (like bundles or upsells), and one analytics tool. More apps do not mean better results.
It’s also important to be careful with feature overlap. Installing three apps that all run popups or email flows increases costs and creates conflicts. Also, too many on-site widgets can slow down your store and hurt conversion.
In this guide, each category explains which of the best Shopify marketing apps are suitable for beginners, growth-stage brands, or Shopify Plus stores. Let’s get into the apps.
Below you’ll find 100 Shopify marketing apps grouped into 13 categories, so you can go straight to the channel you want to improve.
Email Marketing Apps
Email is still the the main channel for most Shopify brands because it’s owned and measurable. The best shopify email marketing apps handle automated flows (welcome, abandoned cart, post-purchase), newsletters, and segmentation/personalization in a structured manner. They also connect with popups, SMS, and UGC tools to grow your list and personalize campaigns.
1. Klaviyo
A powerful platform for brands that need advanced segmentation and automation. Klaviyo is considered one of the best Shopify email marketing apps for growing stores.
- Best for: Growth-stage brands, data-driven teams
- Standout features: Deep Shopify data sync, advanced segmentation; automated flows
- Pricing: Free tier available, paid plans starting from $15
2. Omnisend
Omnisend combines email and SMS with ready to use automation templates and fast setup.
- Best for: SMBs running email and SMS together
- Standout features: Email + SMS automation; signup forms; ecommerce workflows
- Pricing: Free plan available, paid plans starting from $16
3. Mailchimp
A known email platform for newsletters and basic automation, with Shopify integration for simple ecommerce use cases.
- Best for: Newsletter-first brands, content-led stores
- Standout features: Email templates; audience management; reporting
- Pricing: Free plan available; paid plans based on contacts and features
4. Shopify Email
Shopify’s native email tool for simple campaigns and basic automations, managed inside the Shopify admin.
- Best for: Beginners, lean teams
- Standout features: Native Shopify integration; simple templates; fast setup
- Pricing: Free up to a monthly send limit; pay-as-you-go after
5. Seguno Email Marketing
Seguno is designed for ease of use and pre-built ecommerce automations.
- Best for: Small stores, non-technical merchants
- Standout features: Pre-built flows; Shopify-friendly templates; simple UI
- Pricing: Free plan available; paid plans start at a mid-range monthly price
How to choose between these apps:
If you need advanced data and automation, Klaviyo is the strongest choice. For email and SMS management at the same time, Omnisend is a good fit. Mailchimp works well for newsletter-focused stores. On the other hand Shopify Email is ideal for a lean stack, while Seguno suits merchants who want simple, Shopify-native automation.
SMS & WhatsApp Marketing Apps
SMS and WhatsApp work best for high-intent moments like abandoned carts, delivery updates, back-in-stock alerts, and limited offers. These channels are fast yet personal, but they require consent to stay compliant. Rmember that in a full Shopify marketing apps stack, SMS and WhatsApp usually support email, not replace it.
6. Postscript
An SMS platform built for revenue-driven text campaigns and automations.
- Best for: Growing brands focused on SMS ROI
- Standout features: Abandoned cart SMS; segmentation; campaign analytics
- Pricing: Paid plans; usage-based SMS costs
7. SMSBump (by Yotpo)
One of the most popular Shopify SMS marketing apps, with fast setup and strong ecommerce flows.
- Best for: SMBs starting SMS marketing
- Standout features: Automation flows; compliance tools; easy Shopify sync
- Pricing: Free plan available; pay-as-you-go SMS
8. Klaviyo SMS
SMS tightly connected to Klaviyo email and customer data, ideal for unified messaging.
- Best for: Brands already using Klaviyo email
- Standout features: Shared profiles; advanced targeting; email + SMS flows
- Pricing: Separate SMS pricing; usage-based
9. Omnisend (SMS + Email)
An omnichannel tool combining email and SMS in one dashboard, with prebuilt automations.
- Best for: Teams wanting email and SMS together
- Standout features: Cross-channel workflows; signup forms; automation templates
- Pricing: Free plan available; paid tiers scale
10. WATI (WhatsApp-special)
A WhatsApp-focused platform designed for sales, support, and automated messages on WhatsApp.
- Best for: Brands using WhatsApp as a primary channel
- Standout features: WhatsApp automation; team inbox; templates
- Pricing: Paid plans; WhatsApp message fees apply
Upsell, Cross-Sell & Bundle Apps
This group of apps are direct AOV boosters. They increase revenue per order using different carts of bundles like in-cart cross sells, upsells, frequently bought together widgets, and product bundles.
These tools directly impact average order value and attach rate, which is why they are considered some of the best marketing apps for Shopify.
11. Fast Bundle
A wholesome bundle app built to increase AOV through flexible bundling strategies. One of the best Shopify marketing apps for increasing AOV without heavy discounting.
- Best for: Shopify stores focused on bundles and structured upsells
- Standout features: Mix & match bundles; volume bundles; tiered discounts; AI FBTs
- Pricing: Free plan available; paid plans scale by features
12. ReConvert Upsell & Cross-Sell
Focused on post-purchase upsells and thank-you page optimization.
- Best for: Stores optimizing post-checkout revenue
- Standout features: One-click post-purchase upsells; thank-you page widgets
- Pricing: Free plan available; paid plans unlock advanced rules
13. Frequently Bought Together
A classic “Amazon-style” bundle widget for product pages.
- Best for: Stores with clear complementary products
- Standout features: FBT bundles; automatic recommendations; fixed bundles
- Pricing: Paid plans; no free tier
14. Slide Cart Drawer by AMP
An upsell-focused cart drawer that surfaces offers before checkout.
- Best for: Stores pushing in-cart cross-sells
- Standout features: Cart drawer upsells; progress bars; add-on offers
- Pricing: Free plan available; paid plans add advanced widgets
15. Honeycomb Upsell & Funnels
A funnel-based upsell app covering pre-purchase, in-cart, and post-purchase offers.
- Best for: Stores testing multiple upsell placements
- Standout features: Multi-step funnels; A/B testing; post-purchase upsells
- Pricing: Paid plans; no long-term free tier
Popups, Lead Capture & Spin-the-Wheel Apps
Popups and on-site forms are a key part of your Shopify marketing apps stack because they help you grow email and SMS lists quicklu. They also capture high-intent visitors before they leave (exit-intent) and can run gamified opt-ins.
16. OptinMonster
A classic popup and on-site conversion tool with templates and targeting rules.
- Best for: Stores running multiple campaigns and A/B tests
- Standout features: Exit-intent; targeting rules; campaign templates
- Pricing: Paid plans (no true free tier)
17. Privy
Simple, Shopify-friendly popups and email capture forms that are quick to launch.
- Best for: Beginners and small stores
- Standout features: Popups + banners; email capture; basic automation
- Pricing: Free plan available; paid plans scale
18. Justuno
A more advanced on-site conversion platform for segmentation and targeting by behavior.
- Best for: Growth-stage stores optimizing CVR
- Standout features: Advanced targeting; personalization; A/B testing
- Pricing: Paid plans; pricing varies by traffic/features
19. Wheelio (Spin-to-Win)
A gamified opt-in tool that boosts signups using spin-the-wheel discounts.
- Best for: Stores using “mystery discount” style offers
- Standout features: Spin-to-win popup; email capture; coupon delivery
- Pricing: Paid plans (typically monthly)
20. Personizely
Focused on high-intent capture and personalization with popups, bars, and on-site widgets.
- Best for: Stores that want lean on-site conversion tools
- Standout features: Exit-intent offers; targeting rules; personalization
- Pricing: Free plan available; paid tiers add advanced features
Loyalty, Rewards & Referral Apps
Loyalty and referral tools are part of retention marketing. They turn first time buyers into loyal customers through points, VIP tiers, cashback, and referral links.
If done right, these programs increase lifetime value and word-of-mouth.
21. Smile.io
A popular loyalty app offering points, rewards, and referrals with simple setup.
- Best for: Small to mid-size stores starting loyalty
- Standout features: Points system; referrals; reward rules
- Pricing: Free plan available; paid plans unlock advanced features
22. LoyaltyLion
An advanced loyalty platform built for structured, data-driven programs.
- Best for: Growth brands and Shopify Plus stores
- Standout features: VIP tiers; on-site widgets; advanced customization
- Pricing: Paid plans; no free tier
22. BON Loyalty & Rewards
A flexible loyalty app focused on points, VIP tiers, and store-friendly rewards.
- Best for: Stores wanting a balance of power and simplicity
- Standout features: Points and tiers; referral program; customizable rewards
- Pricing: Free plan available; paid plans scale
23. ReferralCandy
A dedicated referral platform focused on customer-to-customer referrals.
- Best for: Brands investing in word-of-mouth growth
- Standout features: Referral links; automated rewards; fraud prevention
Pricing: Paid plans with performance-based fees
24. Growave (Loyalty & Referrals)
An all-in-one marketing app that includes loyalty, referrals, and reviews.
- Best for: Stores wanting fewer apps in one bundle
- Standout features: Points system; referrals; integrated reviews
- Pricing: Paid plans; pricing varies by features
Reviews & UGC Apps
Reviews and UGC are core Shopify marketing apps for building trust fast. They improve social proof, support SEO when they add review schema, and can lift conversion rate on product pages.
The best tools collect star ratings plus text, photos, and videos, and some can even import or syndicate reviews from other channels.
25. Judge.me Product Reviews
A reliable review app for collecting star ratings, text, and photo reviews with strong value.
- Best for: Small to mid-size stores needing affordable reviews
- Standout features: Photo reviews; review requests; rich snippets support
- Pricing: Free plan available; paid plan adds advanced features
26. Loox
A popular photo-review app designed to make reviews look visually strong on PDPs.
- Best for: DTC brands focused on visual social proof
- Standout features: Photo reviews; branded widgets; automated requests
- Pricing: Paid plans (typically monthly)
27. Yotpo Reviews
A well-known platform for reviews and UGC, often used by larger brands with deeper needs.
- Best for: Growth brands and Shopify Plus stores
- Standout features: Advanced moderation; customization; integrations
- Pricing: Free plan available; paid tiers for advanced features
28. Stamped.io Reviews & UGC
A flexible reviews platform supporting text, photo, and video reviews plus UGC displays.
- Best for: Brands wanting reviews + UGC in one system
- Standout features: Photo/video reviews; on-site widgets; automation
- Pricing: Paid plans; may offer entry-level tiers
29. Ali Reviews (Import/Syndication)
Focused on importing reviews from marketplaces and using them on product pages.
- Best for: Stores that need review syndication or imports
- Standout features: Review import tools; star widgets; automation
- Pricing: Free plan available; paid plans scale by usage/features
- 24/7 Support
- Dedicated Account Manager (higher plans)
- +8 Bundle Types
We’re Here For Your Business!
Affiliate & Influencer Marketing Apps
Affiliate and influencer tools help you grow sales through partners, affiliates, and creators. The core of affiliate marketing apps for Shopify includes trackable links or codes, performance dashboards, and reward payout systems. Influencer platforms often go further by helping you recruit, manage, and reward creators, bridging social influence with direct sales.
30. Refersion
A leading affiliate platform with trackable links, commissions, and partner dashboards, one of the best affiliate marketing apps for Shopify.
- Best for: Brands building structured affiliate programs
- Standout features: Affiliate dashboard; custom commissions; robust tracking
- Pricing: Paid plans; free trial available
31. LeadDyno
An affiliate and influencer tool focused on ease of use and quick setup.
- Best for: SMBs launching affiliate programs
- Standout features: Partner tracking; coupon codes; email onboarding automation
- Pricing: Paid plans with a trial period
32. UpPromote Affiliate Marketing
A flexible affiliate solution with influencer recruitment and dashboard features.
- Best for: Stores wanting affiliate + influencer features in one
- Standout features: Influencer outreach; affiliate tiers; easy dashboard
- Pricing: Free plan available; paid tiers unlock advanced rules
33. Impact
A sophisticated partnership platform that supports affiliates, influencers, and strategic partners.
- Best for: Enterprise and data-driven brands
- Standout features: Partnership CRM; advanced attribution; global payouts
- Pricing: Enterprise pricing; custom quotes
34. Growave (Affiliate + Rewards)
An all-in-one marketing app that includes referral, loyalty, and affiliate capabilities.
- Best for: Stores that want fewer apps with multi-functionality
- Standout features: Affiliate links; loyalty integration; referrals
- Pricing: Paid plans; pricing varies by features
Bundled products can lift revenue by
10–30%!
Try the all-in-1 Bundle App!
SEO & Content Marketing Apps
SEO and content tools sit on the traffic acquisition side of your marketing stack. They help you win organic growth by improving technical SEO (metadata, schema, image optimization, speed signals) and by making it easier to publish and optimize content that can rank and convert. That’s why many stores consider these part of the best Shopify marketing apps for sustainable growth.
35. Instant.so (AI Content & SEO Pages)
Instant Section & Page Builder is a page and theme builder designed for marketers, helping them create strong pages for every campaign in the customer journey.
Best for: Brands running growth, launch, and paid media campaigns, wanting more control over conversion and speed.
Standout features: Layout and offer tests, re-use of high-performing sections, publishing directly to the theme editor
Pricing: Paid plans; entry tiers available
36. TinyIMG SEO & Image Optimizer
An SEO helper focused on image optimization, plus common on-page SEO fixes.
- Best for: Stores with many product images
- Standout features: Image compression; alt text workflows; basic SEO improvements
- Pricing: Free plan available; paid tiers for higher usage
37. Smart SEO
Automation for metadata templates and structured data, aimed at reducing manual SEO work.
- Best for: Stores that want “set rules once” SEO
- Standout features: Meta tag templates; JSON-LD structured data; bulk edits
- Pricing: Paid plans; trial/free tier may be available
38. SEO Manager
A control panel-style SEO app for audits, redirects, metadata, and common technical tasks.
- Best for: Teams managing SEO in-house
- Standout features: SEO audits; redirect management; metadata tools
- Pricing: Paid plans
39. Plug in SEO
An SEO “audit + fixes” style app that flags issues and guides improvements.
- Best for: Beginners who want a clear checklist
- tandout features: SEO checks; issue reporting; guided recommendations
- Pricing: Free plan available; paid tiers for deeper features
40. JSON-LD for SEO
A focused tool for adding structured data so rich results are more likely.
- Best for: Stores prioritizing schema and SERP enhancements
- Standout features: Structured data automation; product/review schema support
- Pricing: Paid plans
41. PageFly Landing Page Builder
Build SEO-friendly pages without code, useful for collections, landing pages, and content hubs.
- Best for: Merchants needing flexible layouts
- Standout features: Drag-and-drop builder; templates; conversion-focused sections
- Pricing: Free plan available; paid tiers unlock more pages/features
42. GemPages Landing Page Builder
A page builder built for conversion-first landing pages that also supports content-driven pages.
- Best for: Growth brands running campaigns + SEO pages
- Standout features: High-converting templates; customization; integrations
- Pricing: Paid plans; trial may be available
43. Shogun Page Builder
A premium builder for creating polished pages with strong design control and testing options.
- Best for: Design-led teams, larger stores
- Standout features: Advanced page building; reusable components; testing features
- Pricing: Paid plans
44. Bloggle (Blog Builder)
Makes Shopify blogging easier with layout blocks and content-focused editing.
- Best for: Stores investing in content marketing
- Standout features: Blog layouts; on-page formatting; content workflow support
- Pricing: Paid plans; may offer trial/free tier
Social Media & UGC Sync Apps
These marketing apps for Shopify connect your store with Instagram, TikTok, Facebook, Pinterest, and YouTube. They usually power shoppable feeds, UGC galleries, and social commerce features like tagged products and live shopping. The goal is simple: bring social proof on-site and reduce friction between “I saw it on social” and “I bought it on Shopify.”
45. Instagram Shop by Meta
Core integration for syncing products to Instagram/Facebook and enabling product tagging.
- Best for: Stores selling through Instagram + Facebook
- Standout features: Product catalogue sync, product tags; Shop and ads support
- Pricing: Free (platform requirements may apply)
46. TikTok
Connects Shopify with TikTok for pixel tracking, catalogue sync, and TikTok Shop features in supported regions.
- Best for: Brands investing in TikTok content and ads
- Standout features: TikTok pixel; catalogue sync; TikTok Shop/ads workflows
- Pricing: Free app (ad spend optional)
47. Pinterest
Syncs your catalogue to Pinterest and supports product Pins that send traffic back to Shopify.
- Best for: Visual products (home, fashion, beauty, gifts)
- Standout features: Product catalogue; Product Pins; performance tracking
- Pricing: Free app (ads optional)
48. Instafeed (Shoppable Instagram Feed)
Displays Instagram content on your store, often with clickable products to boost conversion.
- Best for: Brands wanting social proof on product and home pages
- Standout features: Shoppable feed; UGC-style galleries; customizable layouts
- Pricing: Free plan available; paid tiers add advanced layouts/features
49. Videowise (Shoppable Video / UGC)
Turns TikTok/IG-style videos into shoppable on-site galleries and product page widgets.
- Best for: Brands using video to drive conversion
- Standout features: Shoppable video widgets; video galleries; analytics
- Pricing: Paid plans; may offer trial
Push Notification & Web Push Apps
Web push (browser push) helps you re-engage visitors who are not ready to buy yet. It’s commonly used for abandoned cart reminders, price-drop alerts, and flash sale announcements. Like other retention marketing tools, push works best with segmentation, automation, and explicit opt-in permission.
50. PushOwl (Web Push)
A Shopify-focused web push app built for automated re-engagement and sales alerts.
- Best for: Stores wanting a dedicated push channel
- Standout features: Abandoned cart push; back-in-stock; automation workflows
- Pricing: Free plan available; paid tiers scale by subscribers/features
51. Omnisend (Includes Push)
An omnichannel platform that can combine email, SMS, and push-style messaging in one system.
- Best for: Teams that want remembering across channels
- Standout features: Cross-channel automation; segmentation; unified campaigns
- Pricing: Free plan available; paid tiers scale
52. NotifyVisitors (Push + On-site)
A broader engagement platform that includes web push alongside other on-site messaging tools.
- Best for: Brands wanting multi-tool engagement features
- Standout features: Web push campaigns; segmentation; automation triggers
- Pricing: Paid plans; tiered pricing
53. WonderPush (Web Push Platform)
A more “platform” style push tool with strong delivery and targeting options.
- Best for: Stores with technical teams or multi-site needs
- Standout features: Advanced segmentation; automation; cross-platform delivery
- Pricing: Paid plans; usage-based tiers
54. Firepush (Push + SMS + Email)
An omnichannel app that bundles push with other re-engagement channels.
- Best for: Stores wanting push plus other messaging in one app
- Standout features: Web push; automated sequences; multi-channel campaigns
- Pricing: Paid plans; may offer trial tiers
Marketing Analytics, Attribution & Reporting Apps
Marketing analytics matters more now because attribution is harder: post-iOS privacy changes reduce visibility, “dark social” hides where many customers truly come from, and last-click reporting is often misleading. Remember that these apps don’t send campaigns, but they show which shopify marketing apps and channels are actually working.
55. Triple Whale
An ecommerce analytics and attribution dashboard that connects ad platforms, Shopify, and profit signals.
- Best for: DTC brands running paid ads
- Standout features: Attribution views; blended ROAS; LTV and profit reporting
- Pricing: Paid plans (tiered)
56. Northbeam
Advanced multi-touch attribution with strong paid media reporting and customer journey views.
- Best for: Growth-stage brands scaling ads
- Standout features: Multi-touch attribution; journey reporting; channel performance
- Pricing: Paid plans (typically higher-tier)
57. Elevar
First-party tracking and server-side style improvements for cleaner data across ad platforms.
- Best for: Teams serious about tracking accuracy
- Standout features: First-party data layer; event tracking; feed/ad platform integrations
- Pricing: Paid plans
58. Littledata
Improves Shopify tracking and connects customer events to GA4 and ad platforms for better attribution.
- Best for: Stores using GA4 heavily
- Standout features: Accurate ecommerce events; GA4 enrichment; subscription tracking support
- Pricing: Paid plans; may offer entry tier
59. Lifetimely (LTV & Cohorts)
A retention and LTV analytics tool focused on cohort reporting and customer profitability.
- Best for: Brands optimizing retention and margins
- Standout features: Cohort analysis; LTV dashboards; repeat purchase insights
- Pricing: Paid plans (tiered)
Ads & Retargeting Apps (Google, Meta, TikTok…)
Ads and retargeting apps connect Shopify with ad platforms so you can sync products and build an audience with the help of campaigns. They help with product feed sync, campaign setup or optimization, and retargeting people who viewed products or abandoned checkout. These are the best Shopify marketing apps for scalable acquisition.
60. Google & YouTube
Official channel app for syncing your catalogue to Google Merchant Center and running Shopping/Performance campaigns.
- Best for: Stores investing in Google Shopping and Search
- Standout features: Product feed sync; conversion tracking; dynamic remarketing support
- Pricing: Free app (ad spend extra)
61. Facebook & Instagram by Meta
Official channel app for catalogue sync, dynamic ads, and audience building across Meta placements.
- Best for: Brands running Meta ads and retargeting
- Standout features: Catalogue sync; dynamic product ads; pixel/events setup
- Pricing: Free app (ad spend extra)
62. TikTok
Official integration for pixel setup, catalogue sync, and TikTok ad workflows (region-dependent features).
- Best for: Brands using TikTok for discovery + retargeting
- Standout features: Pixel events; catalogue sync; TikTok Shop/ads connection
- Pricing: Free app (ad spend extra)
63. Pinterest
Official channel app for publishing product catalogs and running product-focused campaigns.
- Best for: Visual brands (home, fashion, beauty)
- Standout features: Product feed; Product Pins; conversion insights
- Pricing: Free app (ad spend extra)
64. AdScale (Optimization Layer)
A third-party automation layer that helps optimize campaigns using product and store signals.
- Best for: Merchants who want smarter optimization without manual tuning
- Standout features: Automated optimization; product-level insights; simplified management
- Pricing: Paid plans (varies by spend/features)
On-Site Personalization & CRO Apps
On-site personalization and CRO tools aim to directly increase conversion rates. They do this through personalized recommendations, smarter on-site messaging, and structured experiments that show what actually improves the shopping experience. These are some of the best marketing apps for Shopify because small conversion gains compound across all traffic sources.
65. Nosto
A personalization platform that powers product recommendations and tailored on-site experiences.
- Best for: Growth brands with enough traffic for personalization
- Standout features: Recommendation engine; segmentation; merchandising controls
- Pricing: Paid plans (often based on usage/GMV)
66. LimeSpot Personalizer
A recommendation-focused app built for product suggestions across PDP, cart, and collections.
- Best for: Stores wanting quick recommendation widgets
- Standout features: Frequently bought together; upsell widgets; personalization rules
- Pricing: Paid plans; may offer entry tier
67. Hotjar
Heatmaps and session recording to understand where users drop and what blocks conversion.
- Best for: Teams diagnosing UX issues fast
- Standout features: Heatmaps; session recordings; feedback surveys
- Pricing: Free plan available; paid tiers add volume/features
68. Convert (A/B Testing)
A/B testing tool for running structured experiments on pages and funnels.
- Best for: Teams serious about testing methodology
- Standout features: A/B testing; targeting; experiment reporting
- Pricing: Paid plans; tiered
69. Intelligems
Helps test and optimize pricing, shipping offers, and promotions to improve conversion and profit.
- Best for: Stores testing offers and pricing strategy
- Standout features: Price and shipping tests; holdout groups; profit insights
- Pricing: Paid plans
P.S.: Don’t run every widget at once. CRO tools and upsell with popups can slow stores if not managed carefully.
How to Build a Lean Shopify Marketing Stack (Without 20 Overlapping Apps)
While reviewing nearly 100 tools, one pattern emerges: most stores don’t fail because they lack apps, but because they have too many! Instead of installing every one of the best Shopify marketing apps at once, start with the essentials and add tools only when they solve a real problem.
A simple minimal stack model
For most Shopify stores, a good baseline looks like this:
- 1 email/SMS app (core retention and lifecycle messaging)
- 1 popup or lead capture app (grow your list)
- 1 reviews/UGC app (social proof and SEO)
- 1 upsell/bundle app (Fast Bundle for AOV growth)
- 1 analytics/attribution app (know what actually works)
These are pptional, use only when needed:
- 1 loyalty app (repeat purchases)
- 1 social feed or UGC sync app (bring social proof on-site)
- 1 CRO tool (testing and optimization)
Example stacks by store stage
New store (low budget):
Shopify Email or Omnisend (free tier) + Privy + Judge.me + Fast Bundle (free plan) + basic Shopify analytics.
Growing mid-size brand:
Klaviyo or Omnisend + OptinMonster or Justuno + Loox or Stamped + Fast Bundle + Triple Whale or Littledata.
Shopify Plus brand:
Klaviyo (email + SMS) + advanced popup/personalization tool + Yotpo or Stamped + Fast Bundle + Northbeam or Elevar, with one CRO tool added for testing.
For small shops, bundles beat discounts.
Start with Fast Bundle!
Conclusion
Shopify marketing apps help you multiply, but they don’t always do magic. Even with the best stack of applications, you’ll still need a strategy. The best results come from shortlisting one or two tools from each category, starting with a lean stack, and adding apps only when they solve a real problem.
Treat your app collection like a system: review performance every quarter, measure real impact on revenue and retention, and remove anything that doesn’t pull its weight. When chosen and managed this way, Shopify marketing apps will turn your shop around.
FAQ
Most stores perform best with 5–7 well-chosen Shopify marketing apps. Too many apps cause feature overlap and slow down the store. Start small and add tools only when they solve a specific growth problem.
New stores should focus on the basics: one email or SMS app, one popup or lead capture tool, one reviews app for social proof, and one AOV booster like bundles or upsells. This setup covers acquisition, conversion, and early retention without complexity.
Yes, free Shopify email marketing apps are often enough at the start, especially for newsletters and simple automations. As your list grows and segmentation becomes important, upgrading to one of the best email marketing apps for Shopify makes sense.
Affiliate apps track sales from partners using links or codes and pay commissions. Loyalty apps reward existing customers with points, tiers, or perks. The best affiliate marketing apps for Shopify focus on acquisition, while loyalty tools focus on retention.
