You’ve probably seen it a hundred times as a shopper: “Buy 1, Get 1 Free” or “Buy 2, Get 1 at 50% Off.” And let’s be honest,how often have you grabbed that extra item just because the deal felt too good to pass up?
That’s the power of a BOGO discount.
BOGO, short for “Buy One, Get One,” is one of the most effective promotional strategies to increase your average order size, move slow inventory, and create a sense of urgency that drives quick action,all without slashing your prices across the board.
In this guide, you’ll learn how to set up a Shopify BOGO discount (also searched as bogo Shopify or Shopify BOGO) step-by-step. Whether you’re running a seasonal sale or trying to offload extra stock, we’ll show you how to do it right, and profitably.
Why Use a Shopify BOGO Discount?
BOGO deals aren’t just catchy, they work. Here’s why more Shopify merchants are using them to power sales and boost customer satisfaction:
- Boost Conversions Fast – The perceived value of “free” or “extra” encourages shoppers to complete purchases they might otherwise abandon.
- Clear Out Extra Inventory – Got overstocked products or seasonal items? BOGO helps move them without devaluing your brand.
- Build Long-Term Loyalty – Generous offers make customers feel rewarded, increasing the chance they’ll come back for more.
- Increase Cart Size – People naturally buy more to unlock the deal, lifting your average order value.
Types of Shopify BOGO Discounts
There’s more than one way to BOGO. Here are the most popular variations you can use on your Shopify store—each with its own strategy and use case.
Buy 1 Get 1 Free
The classic! Customers get a second item free when they buy one. It’s simple, high-impact, and creates a strong sense of value—great for clearing inventory fast.
Example: Buy a t-shirt, get a second one (same or lower price) free. Auto-applies at checkout.
Buy X, Get Y (Different Item)
Let customers buy one product and get a different product for free or at a discount. Perfect for cross-selling or introducing new items.
Example: Buy a skincare serum, get a travel-size moisturizer free. Great for brands with complementary product lines.
- Buy 2, Get 1 at 50% Off
This tiered approach boosts cart size by encouraging more items while protecting margins. It feels generous but strategic.
Example: Buy any 2 books, get the third for 50% off. The discount auto-applies to the lowest-priced item.
Mix & Match BOGO
Customers choose from a set of eligible items, creating flexible bundles. Ideal for stores with wide catalogs or seasonal promos.
Example: Buy any 2 candles, get 1 free—mix scents, colors, or sizes. A smart move for lifestyle or gifting brands.
How to Set Up a Shopify BOGO Discount Shopify? (Step‑by‑Step)
Whether you are using a shopify BOGO app or working with the platform’s bulit-in tools, it’s not challenging to create a BOGO offer for your customers.
Using Shopify’s Built-In Discount Settings
If you’re keeping it simple, Shopify’s native discount builder offers a basic Buy X Get Y setup. It works best for straightforward BOGO campaigns, like “Buy 2, Get 1 Free” or “Buy 1, Get 1 at 50% Off.”
Steps to create your offer:
- Go to your Shopify Admin → Click Discounts in the sidebar
- Click “Create Discount” and select “Amount off products”
- Choose the “Buy X Get Y” option
- Under “Customer buys,” define the quantity and product(s) they need to purchase
- Under “Customer gets,” set the reward (e.g., one item free or discounted)
- Set usage limits, start/end dates, and select eligible collections or products
- Save and test the discount in your storefront
Important Limitation:
Shopify’s default setup doesn’t automatically add the free or discounted item to the customer’s cart. They need to manually find and add the qualifying product—which can lead to drop-offs or confusion.
For a smoother experience, we recommend using a Shopify app that handles this seamlessly.
Using a Shopify BOGO Discount App (Recommended)
For merchants who want a polished, flexible experience that actually converts, apps are the way to go. Tools like Fast Bundle, BOGO+, or DiscountYard allow you to:
- Auto-add free or discounted items to the cart
- Set up mix & match BOGO offers
- Control discount logic by product, collection, cart size, or customer tag
- Display volume-based pricing tables or in-cart messages for better UX
Example Setup with Fast Bundle:
- Install Fast Bundle from the Shopify App Store
- In the dashboard, click “Create New Bundle”
- Select BOGO or Buy X Get Y type
- Assign products and rules (e.g., Buy 1 shirt → Get 1 shirt free)
- Customize widget text (like “Grab your freebie!”)
- Preview the experience → Enable the bundle
Want a smoother BOGO setup? Try Fast Bundle
Setting Up BOGO in Fast Bundle
If you’re looking for a faster, more automated way to run BOGO campaigns, Fast Bundle is a top-tier solution. Unlike Shopify’s native tool, it supports automatic gift application, mix & match logic, and a clean, customizable widget that looks great on your product pages.
Whether you’re offering “Buy 1 Get 1 Free,” “Buy 2 Get 1 at 50% Off,” or “Buy X Get Y” with different products, Fast Bundle handles it with ease.
Step-by-Step Guide to Creating a BOGO Offer in Fast Bundle:
1. Install Fast Bundle
Head to the Shopify App Store and search for “Fast Bundle.” Click “Add app” and follow the installation steps to connect it to your Shopify store.
2. Create a New Bundle
From your Fast Bundle dashboard, click “Create New Bundle.”
Choose the “Buy X Get Y” or “Buy One Get One” bundle type depending on your promotion.
- You can create BOGO offers for the same product or offer a different product as the reward.
3. Assign Trigger and Reward Products
Next, choose the product(s) the customer needs to buy (the trigger), and then select which product(s) they’ll receive as the reward.
Fast Bundle supports:
- Same product BOGO
- Cross-product BOGO (Buy A, get B)
- Collection-based mix & match
4. Set Discount Rules
Now define the logic of your promotion:
- Minimum quantity to trigger the offer (e.g., Buy 2)
- Reward quantity (e.g., Get 1 free)
- Discount type (free, fixed amount off, or percentage off)
- Optional: Limit by date, usage cap, or customer segment
You can create tiered rules too (e.g., Buy 2 Get 1 Free, Buy 4 Get 2 Free).
5. Customize the Widget Design (Optional)
Fast Bundle lets you match the widget’s appearance to your store’s look and feel. You can:
- Edit the call-to-action text (e.g., “Your free gift is waiting!”)
- Change colors, layout, and positioning
- Display a bundle table or inline prompt on the product page
6. Publish and Test Your Bundle
Once everything looks right, save and activate the bundle.
We recommend testing the offer by:
- Adding the qualifying product(s) to your cart
- Confirming the gift or discount applies automatically
- Checking that messaging appears clearly on the product page and in-cart
Fast Bundle removes the friction of manual promotions and lets you launch high-converting BOGO offers in minutes—not hours. Whether you’re running a seasonal flash deal or launching a long-term upsell strategy, it’s built to scale with your store.
BOGO Discount: How ‘Buy One Get One’ Can Boost Your Business
Promoting Your BOGO Offer
You’ve set up a great BOGO deal—now it’s time to get eyes on it. A well-placed promotion can create urgency, increase average order value, and drive more conversions.
Smart Ways to Promote Your Shopify BOGO:
Homepage Banners
Feature your offer front and center with clear messaging like “Buy 1, Get 1 Free – This Week Only.”
Product Badges
Add labels such as “BOGO” or “Free Gift” directly to product images to grab attention as customers browse.
Countdown Timers
Show how long the deal is available to add urgency, especially during short-term sales or seasonal promos.
In-Cart Messaging
Encourage action with prompts like “Add 1 more to unlock your free item” as customers build their cart.
Email Campaigns
Announce your BOGO with bold subject lines and clear calls-to-action. Include direct links to qualifying items to reduce friction.
Social Media Ads
Use short videos or lifestyle photos to show how the offer works, and run targeted ads to drive traffic to specific BOGO bundles.
Best Practices for Running BOGO Discounts
A well-executed Shopify buy x get y deal can skyrocket conversions—but only if it’s done thoughtfully. These tips will help you make the most of your offer:
Make the offer crystal clear
Confusion kills sales. Use direct language like “Buy 1, Get 1 Free” and make sure it’s visible on product pages and the cart.
Add a time limit
Urgency drives action. Frame your offer as a limited-time deal to encourage quicker checkouts.
Bundle complementary items
Pair products that naturally go together—like a T-shirt and hat, or shampoo and conditioner—for higher perceived value and better upsell opportunities.
Test different formats
Try variations like “Buy 2 Get 1” or “Buy X, Get Y at 50% Off” to see what resonates best with your audience.
Track your metrics
Monitor click-through rates, average order value, and conversion rates. Adjust or retire underperforming offers based on real data.
Measuring BOGO Success
Once your BOGO offer is live, don’t just set it and forget it. Tracking performance is key to maximizing ROI and learning what works.
Key Metrics to Monitor:
- Average Order Value (AOV):
Has your AOV increased since launching the offer? - Units per Order:
Are customers buying more items per transaction? - Conversion Rate:
Is your BOGO helping more visitors complete their purchase? - Stock Movement:
Are slow-moving or excess items actually getting cleared?
Optimize Over Time:
Use Shopify Analytics or your preferred app dashboard to monitor trends daily or weekly. If you see plateaus, adjust your thresholds—like requiring one more item—or test different time windows to create fresh urgency.
Wrap It Up: Boost Sales with Smart BOGO Offers
Setting up Shopify BOGO discounts—whether using native tools or powerful apps like Fast Bundle—can be a game-changer for your store. When done right, BOGO deals not only increase your average order value but also help move inventory and build lasting customer loyalty. The best part? You can start small, test, and scale as you learn what works for your audience.
FAQ
Can I run multiple BOGO deals at once?
Absolutely. With an app like Fast Bundle, you can create and manage several BOGO campaigns at the same time—each with its own rules, products, and discounts.
Does Shopify automatically add the free BOGO item to the cart?
Not by default. Shopify’s built-in setup requires customers to add the free item themselves. But with an app like Fast Bundle, it’s all automatic—no extra clicks for your customers.
What’s the best way to promote my BOGO offer?
Go where your customers are: use homepage banners, product page callouts, cart reminders, and email blasts. A clear message + a sense of urgency = more clicks and conversions.
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