Have you heard about the shopify bogo discount? One of the oldest tricks in the book, the “Buy One Get One” option, has been appealing to customers all over the world for decades, and it’s most likely going to continue attracting new customers for the years to come. The idea of getting a free item (added to your basket) or not paying for a part of your shopping cart is great! And is considered a “good deal”. But how does shopify bogo discount work for the merchant?
As a seller, both in brick-and-mortar shops and online businesses (like Shopify stores) it’s important to take the handle of buy one get one free options, customize it to your own needs, and make the best of it. But how will this work? How can bogo discount shopify bundles create profit for your business? Let’s talk about it.
What Does BOGO Mean?
A BOGO discount, short for “Buy One, Get One,” is a popular promotional and marketing strategy where customers receive an additional item for free or at a reduced price when they purchase one at full price. It’s a simple yet effective way to entice shoppers, offering them more value for their money.
Imagine walking into a store and seeing a sign that says, “Buy One T-shirt, Get One Free.” It’s hard to resist, right? That’s the magic of buy one get one free deals! Whether it’s “Buy One, Get One Free” or “Buy One, Get the Second at 50% Off,” the underlying principle is to encourage customers to purchase more by making the deal too good to pass up.
BOGO sales options are versatile and can be applied across various product categories—from clothing and accessories to groceries and cosmetics. Not only do they drive sales by boosting purchase volume, but they also help clear out old inventory, making room for new stock. This win-win situation keeps customers happy and businesses thriving. Stores in Shopify app, Amazon businesses, and physical shops can all use this strategy to their benefit. It just needs to be customized.
In essence, buy one get one free deals are a powerful tool to attract new customers, increase sales, and create a buzz around your brand.
How to Customize BOGO Discount for My Own Shop?
Customizing BOGO discounts to fit your business model is key to maximizing their effectiveness. Whether you run an online glasses store or a physical candle shop, here are some tailored strategies to help you make the most of BOGO promotions:
- BOGO Offers on Related Products: Pair items that naturally complement each other. For instance, if you sell shoes, offer a “Buy One Pair, Get a Sock Pack Free” deal. This encourages customers to spend more and enhances their overall shopping experience.
- Tiered BOGO Discounts: Encourage larger purchases by scaling your BOGO offers. For example, “Buy One, Get One 25% Off,” and “Buy One Free” This approach increases the average order value, which is particularly effective for online stores.
- Limited-Time BOGO Offers: Create urgency, and make users anticipate! With time-sensitive BOGO deals. Promote things like “24-Hour BOGO Flash Sales” to spur immediate purchases. This can be a great way to clear out excess inventory or drive traffic during slower periods.
- Seasonal or Holiday-Themed BOGO: Align your BOGO promotions with holidays or special seasons. For example, a “Buy One, Get One Half-Off on All Winter Coats” during the winter season can resonate well with customers looking to update their wardrobe.
- Exclusive BOGO for Loyalty Members: Reward your most loyal customers by offering exclusive BOGO deals. Whether it’s a special promotion for loyalty program members or a birthday month offer, this strategy helps build customer loyalty and repeat business.
- BOGO with a Twist: Get creative by adding a twist to your BOGO offer. For example, “Buy One, Give One” where a customer’s purchase results in a donation of an item to charity. This approach can attract socially-conscious consumers and enhance your brand’s image.
By customizing BOGO discounts to fit your business’s unique needs and customer base, you can drive sales, increase customer satisfaction, and stand out in a competitive market.
Benefits of BOGO Discounts
BOGO (Buy One, Get One) discounts are not only effective for boosting immediate sales but also provide long-term benefits that can significantly enhance your business. Here are some of the key advantages:
1. Increased Sales Volume
One of the immediate benefits of BOGO offers is the ability to drive higher sales volume. When customers are enticed with the promise of getting an additional product for free or at a reduced price, they are more likely to make larger purchases, which increases the average order value.
2. Clearing Out Inventory
BOGO promotions are an excellent way to clear out excess or seasonal inventory. When you offer a “Buy One, Get One Free” deal on items that are slow-moving or nearing the end of their shelf life, you can free up space for new products while still making sales.
3. Attracting New Customers
BOGO deals can also help attract new customers who may be hesitant to buy from you otherwise. The added value of getting something for free can be the deciding factor in getting new customers to make their first purchase. Once they experience your products, they are more likely to return for repeat business.
4. Building Customer Loyalty
BOGO promotions can be used as a tool to encourage repeat business. Offering such deals to loyal customers, especially as part of a loyalty program, can increase their long-term engagement with your brand. Additionally, customers who get great value from BOGO deals are likely to share their experiences, spreading positive word-of-mouth.
5. Brand Awareness and Buzz
These types of promotions can create excitement around your brand. People love a good deal, and BOGO offers tend to create buzz and attract attention. Whether it’s through social media shares, email marketing, or online ads, a well-promoted BOGO deal can significantly raise brand awareness.
6. Better Customer Experience
BOGO deals create an overall positive shopping experience. Customers feel like they are getting more value for their money, and this sense of satisfaction can boost their perception of your brand. A happy customer is more likely to become a loyal customer.
7. Customer Retention
BOGO deals can create a sense of loyalty among customers when they feel they are getting exceptional value. When a customer takes advantage of a BOGO offer, it can leave them with a positive experience, making them more likely to return in the future. Over time, this builds customer retention, especially if the promotion is tied to a loyalty program or repeated seasonal campaigns. For example, customers who regularly receive “Buy One, Get One Free” deals on products they already love may begin to associate your brand with great deals, leading them to choose your store over competitors when making future purchases.
8. Increased Lifetime Value
The long-term benefit of BOGO promotions can also be seen in customer lifetime value (CLV). Customers who take advantage of these offers are more likely to make repeat purchases, either because of the perceived value or the habit they form around purchasing from your store. By converting first-time buyers into repeat customers through well-timed BOGO promotions, businesses can increase CLV over time, which directly contributes to greater revenue.
Can I Create a BOGO Discount in My Shopify Store?
Yes, you can easily create buy one get one free deals in your Shopify store using a bundle app. These tools allow you to set up various types of BOGO deals—whether it’s “Buy One Get One Free” or “Buy One, Get the Second at 50% Off.” You can customize these offers, generate BOGO discount shopify codes, and seamlessly integrate them into your store’s checkout process. This makes it simple to attract more customers, increase sales, and enhance your overall store experience.
How to Do a BOGO Sale on Shopify?
Using Shopify’s Discount Feature
Shopify allows you to create Buy X Get Y discounts through the Discounts section in the admin panel.
Go to Shopify Admin > Discounts.
Click Create Discount.
Choose the Buy X, Get Y option.
Set up the conditions, like which items need to be bought and what customers will receive in return.
Set discount type (Percentage, Fixed Amount, or Free).
Adjust usage limits and set valid dates.
Save and apply.
Using a Shopify Bundle App
To offer more advanced features like product bundling, you can use apps like Fast Bundle.
Install the app from the Shopify App Store.
Create a new BOGO promotion through the app interface.
Choose the products for the offer and set up the discount logic.
Customize visuals and messaging on your product pages.
Monitor results directly from the app dashboard.
Buy One Get One Free Promotion Examples
Now that we found out what a BOGO discount is and how it can benefit our businesses, it’s time to learn about its examples. Here are 4 cases of BOGO offers that help you better understand the concept:
- Bath & Body Works: Bath & Body Works is a very popular brand, that produces both body care and home fragrances. During seasonal sales, the brand often runs a “Buy 3, Get 3 Free” promotion on body care products. Customers can also stack a BOGO discount code to save even more on their favorite lotions and sprays.
- Payless Shoes: Payless frequently offered a “Buy One Get One Free” deal on select footwear. Shoppers could use a BOGO discount code online to receive a second pair of shoes free, making it a popular choice for budget-conscious families.
- Domino’s Pizza: bogo discounts is very functional in fast food and FMCG industries. Domino’s occasionally offers a BOGO discount code for pizzas, where customers can buy one pizza and get the second one free. This deal is perfect for parties or family dinners, making it a go-to choice for pizza lovers.
- Old Navy: Old Navy’s “Buy One Get One Free” jeans promotion is a big hit during back-to-school season. By using a BOGO discount code at checkout, customers can snag an extra pair of jeans at no additional cost, making it easier to stock up on essentials.
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Final Words
BOGO discounts aren’t just catchy deals — they’re a proven strategy to boost sales, clear inventory, and keep your customers coming back for more. Whether you’re running a small online shop or managing a full-scale Shopify store, customizing your BOGO offers can set you apart in a crowded market. From limited-time flash sales to creative loyalty rewards, there’s no one-size-fits-all — and that’s the beauty of it.
Ready to turn simple offers into powerful conversions? Start experimenting with BOGO today and watch your sales take off.
