One of the oldest tricks in the book, the “Buy One Get One” option has been appealing to customers all over the world for decades, and it’s most likely going to continue attracting new customers for the years to come. The idea of getting a free item (added to your basket) or not paying for a part of your shopping cart is great! And is considered a “good deal”. But how does this work for the merchant?
As a seller, both in brick-and-mortar shops and online businesses (like Shopify stores) it’s important to take the handle of BOGO discount options, customize it to your own needs, and make the best of it. But how will this work? Let’s talk about it.
What is BOGO?
A BOGO discount, short for “Buy One, Get One,” is a popular promotional and marketing strategy where customers receive an additional item for free or at a reduced price when they purchase one at full price. It’s a simple yet effective way to entice shoppers, offering them more value for their money.
Imagine walking into a store and seeing a sign that says, “Buy One T-shirt, Get One Free.” It’s hard to resist, right? That’s the magic of BOGO Sales! Whether it’s “Buy One, Get One Free” or “Buy One, Get the Second at 50% Off,” the underlying principle is to encourage customers to purchase more by making the deal too good to pass up.
BOGO sales options are versatile and can be applied across various product categories—from clothing and accessories to groceries and cosmetics. Not only do they drive sales by boosting purchase volume, but they also help clear out old inventory, making room for new stock. This win-win situation keeps customers happy and businesses thriving. Stores in Shopify app, Amazon businesses, and physical shops can all use this strategy to their benefit. It just needs to be customized.
In essence, BOGO discounts are a powerful tool to attract new customers, increase sales, and create a buzz around your brand.
Visit our Shopify Bundle Discount page
How to Customize BOGO Discount for My Own Shop?
Customizing BOGO discounts to fit your business model is key to maximizing their effectiveness. Whether you run an online glasses store or a physical candle shop, here are some tailored strategies to help you make the most of BOGO promotions:
- BOGO Offers on Related Products: Pair items that naturally complement each other. For instance, if you sell shoes, offer a “Buy One Pair, Get a Sock Pack Free” deal. This encourages customers to spend more and enhances their overall shopping experience.
- Tiered BOGO Discounts: Encourage larger purchases by scaling your BOGO offers. For example, “Buy One, Get One 25% Off,” and “Buy One Free” This approach increases the average order value, which is particularly effective for online stores.
- Limited-Time BOGO Offers: Create urgency, and make users anticipate! With time-sensitive BOGO deals. Promote things like “24-Hour BOGO Flash Sales” to spur immediate purchases. This can be a great way to clear out excess inventory or drive traffic during slower periods.
- Seasonal or Holiday-Themed BOGO: Align your BOGO promotions with holidays or special seasons. For example, a “Buy One, Get One Half-Off on All Winter Coats” during the winter season can resonate well with customers looking to update their wardrobe.
- Exclusive BOGO for Loyalty Members: Reward your most loyal customers by offering exclusive BOGO deals. Whether it’s a special promotion for loyalty program members or a birthday month offer, this strategy helps build customer loyalty and repeat business.
- BOGO with a Twist: Get creative by adding a twist to your BOGO offer. For example, “Buy One, Give One” where a customer’s purchase results in a donation of an item to charity. This approach can attract socially-conscious consumers and enhance your brand’s image.
By customizing BOGO discounts to fit your business’s unique needs and customer base, you can drive sales, increase customer satisfaction, and stand out in a competitive market.
Further Reading: What is Tier Discount and how does it work?
Can I Create a BOGO Discount in My Shopify Store?
Yes, you can easily create a BOGO offer in your Shopify store using a bundle app. These tools allow you to set up various types of BOGO deals—whether it’s “Buy One, Get One Free” or “Buy One, Get the Second at 50% Off.” You can customize these offers, generate BOGO discount codes, and seamlessly integrate them into your store’s checkout process. This makes it simple to attract more customers, increase sales, and enhance your overall store experience.
Buy One, Get One Free Promotion Examples
Now that we found out what a BOGO discount is and how it can benefit our businesses, it’s time to learn about its examples. Here are 4 cases of BOGO offers that help you better understand the concept:
- Bath & Body Works: Bath & Body Works is a very popular brand, that produces both body care and home fragrances. During seasonal sales, the brand often runs a “Buy 3, Get 3 Free” promotion on body care products. Customers can also stack a BOGO discount code to save even more on their favorite lotions and sprays.
- Payless Shoes: Payless frequently offered a “Buy One, Get One Free” deal on select footwear. Shoppers could use a BOGO discount code online to receive a second pair of shoes free, making it a popular choice for budget-conscious families.
- Domino’s Pizza: BOGO is very functional in fastfood and FMCG industries.
Domino’s occasionally offers a BOGO discount code for pizzas, where customers can buy one pizza and get the second one free. This deal is perfect for parties or family dinners, making it a go-to choice for pizza lovers. - Old Navy: Old Navy’s “Buy One, Get One Free” jeans promotion is a big hit during back-to-school season. By using a BOGO discount code at checkout, customers can snag an extra pair of jeans at no extra cost, making it easier to stock up on essentials.
Read More: What are the best types of discounts in bundle making?
Manage Your Discounts and Soar sales with Fast Bundle
What if there existed a Shopify bundle app that helps automize all your bundling and discount efforts, creates BOGO discount codes, and manages inventory? Well, Fast Bundle does all of that, in the most swift and accurate way. If you have a Shopify store and are looking for a versatile bundle app that’s both good for newbies and experienced store owners, this one’s exactly what you want!
Fast Bundle is an all-in-one app that empowers sellers to create customized product bundles and offers, boosting sales effortlessly. With easy-to-use tools for BOGO discounts, bundle deals, and more, Fast Bundle helps you maximize revenue, clear inventory, and delight customers—all while streamlining your store’s operations.
